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Brand Strategy

Your brand sets you apart from your competition and helps build a customer base. A great foundation needs a plan before building, and we can help with that. Find your brand identity and create a brand strategy that will help drive your business forward.

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Brand Strategy Development

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How we do it

Our Process

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All our processes start with a discovery call. This is a 15 to 30-minute call to learn more about each other along with your business plan and may take a couple of meetings.  If we agree to move forward, we will move into the strategy phase.

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Before moving forward in the strategy phase we will discuss the proposal and how Wahha Design can help. During the strategy phase, we will discuss more about your business and get the purpose, emotion, and competitive research of your business.  This will help us create any branding materials and other services that may need to go along with branding.

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Your logo, website, newsletter, etc. is completed and it is now time to make you known.  After launching your brand we have a wide range of services to help you keep on track to keep pushing your brand.

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Based on our strategy, you could be receiving a new site, new logo, new business name, etc.  At this stage, we will begin the implementation of all items. Name and logo come first and then we move to the website and your presence.

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Client’s Testimonials

Todd Godbey

We knew very little about the “how” of building a site and did not speak internet at all. Wahha Design was able to take our ideas, suggestions and “what I had in mind” and translate those into a clean, high functioning site that is easy for us to update and maintain each month.

Todd Godbey

I was charged with the task of producing the show and creating an internet presence that gave seniors full access to every show’s interview, information and direct access to each guests full line of services. Without hesitation, I turned to Wahha Design, whom I had initially met through his work with Living Out Loud Magazine several years prior. I knew he was keying in on our specific needs and understood both the direction we wanted to take and our budgetary constraints. Wahha Design not only produced a product that is exactly what we needed, but a product that is user friendly and easy for me to update with podcasts, bios and weekly broadcasts blogs. I couldn’t be more pleased with our end result and already have another project I plan to discuss with Wahha Design in the near future.

Bob Clark

Wahha Design did a great job on my site. They were very efficient and I was extremely happy with the end product. I am in the process of planning some upgrades in the near future, and Wahha Design will be the one I turn to for these changes.
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General Questions


  • What Does Branding Mean?

    Branding involves creating and communicating a strong, positive market identity that separates you from others in your niche. It’s how your customers recognize and perceive your company. A brand image reflects what a business stands for, as well as its qualities, strength, and personality.

  • Why is Branding Important?

    A brand is more than just a name, a logo, or a snappy tagline. Branding helps businesses get recognized more often, stand out from the crowd, establish credibility, improve marketing efforts, and connect with customers emotionally.

  • Where to Start with Branding?

    Building a brand from the ground up may seem like a challenge. However, it’s simple once you break it down. Start by conducting market research to know where you stand. Follow this up with picking a focus, deciding on a name and slogan, choosing the right visuals, and designing an eye-catching logo.

  • How Does Branding Add Value?

    Strategic branding can work wonders for your business. Not only does it put you in front of potential customers, but also keeps you competitive. Furthermore, branding drives consistency, enabling you to leave a specific impression on clients each time.

  • Are Branding and Marketing the Same?

    Not quite. Branding is all about establishing and actively shaping your identity. It’s more about how you want your customers to perceive your company/business. Marketing is how you promote your products and services. Branding builds customer loyalty, while marketing improves your bottom line.

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Brand Strategy