Month: December 2024

Franchise marketing is always a challenge–as the individual franchise owner, you must balance the needs of your business and its unique location with the overall brand identity and positioning of the parent company. This is a complex mix, and some knowledgeable help might just make all the difference in building your franchise’s success. While most […]

There’s so much talk in marketing circles about converting leads and moving them through the proverbial funnel to make them into clients or customers. Converting leads presupposes that you have leads in the first place–but do you? Generating, especially qualified leads, is the first step in sales success and a core function of any marketing […]