Fractional CMO | Wahha Design

The Benefits of a Fractional CMO

Whether you’re embarking upon a new business venture or expanding an established one, you’ve learned that flexibility and adaptability are key to professional success in any industry. While you’re working to keep your business and its services on the bleeding edge, you may also find that balancing your relationships with your clients or customers while maintaining the nuts and bolts of your business can be tricky indeed. Both require a great deal of time and care, and both are vital processes. Marketing is one of the most important investments a business of any kind can make, but managing your marketing can be time consuming, costly, or both.

Enter the fractional CMO. Fractional CMOs can be a potent force multiplier for any business, especially start-ups and similarly agile operations. The benefits of fractional CMOs are many, and by understanding the role they could play in your business you’ll be better able to decide if a fractional CMO is a worthwhile investment.

What is a Fractional CMO?

A fractional CMO is, as the name suggests, a Chief Marketing Officer that works with a business for a set amount of hours each month, i.e. a fraction of their professional time. While this is the source of the title, it also indicates the basic structure of their relationship to your business. They devote a fraction of their time to the company, and in turn receive a fraction of the pay that a full-time CMO would. Fractional CMOs make their money by maintaining relationships with a number of clients, effectively filling out their professional schedule and thus their income.

However, that’s not all there is to fractional CMOs. They offer a number of advantages that may prove beneficial to many businesses.

Advantages of Fractional CMOs

For small businesses, startups, and businesses working on a more agile or streamlined model, a fractional CMO may provide many of the benefits of a full-time CMO at a fraction of the cost. Hiring a fractional CMO allows a business to quickly implement effective and professional marketing strategies without incurring the expense of hiring someone full time. This approach to marketing implementation meshes well with a variety of business models, ensuring flexibility and adaptability as a business moves forward.

The Importance of Professional Marketing

While marketing is a must for any business, the development and implementation of a marketing plan is often overlooked or sidelined due to the time and expense involved. Startups and small businesses in particular often commit the error of handing their marketing over to a non specialized employee who is expected to handle marketing in addition to their other primary duties. This can feel like a necessity due to the expense of hiring a full-time marketing person and the time commitment necessary to developing an effective marketing plan.

There is, however, a better solution. Wahha Designs comprehensive suite of digital marketing services gives you the flexibility you need combined with the powerful marketing plan you deserve. Whether a fractional CMO is best for your business, or you need something a bit more involved, Wahha Designs can create a tailored approach to marketing that best meets your needs. Reach out today for a consultation and let’s start building your business’s future.

FAQs

What does a fractional CMO cost?

The cost of fractional CMO services varies depending on the services needed, the hours involved, and a few other things. The best approach is to get in touch with us today and discuss your options, including costs and fees. However, our fractional CMO services are far more cost-effective than hiring a full-time CMO.

What does a fractional CMO do?

A fractional CMO performs all the same functions as a traditional CMO, while working only a fraction of the hours per business month. These duties may include the following, depending on your business and its needs:

Developing a brand identity and implementing successful branding
Logo and visual marketing creation
Digital marketing and digital management
Creating an overall marketing plan, including structure and implementation
Creating and implementing traditional media advertising
Handling communications with potential customers and clients

Again, these are just general examples. At Wahha Designs we understand that your business and its needs are unique, so our services are tailored to give you what you need.

Why might I need a fractional CMO?

There are a number of reasons why one might consider bringing on a fractional CMO. In addition to the reduced cost compared to hiring a full time employee, a fractional CMO could potentially meet other needs:

Your business is entering a new market or a new industry, and specialized knowledge of the marketing involved could help speed things along
Keeping up with marketing trends and the demands of digital marketing is too time consuming, or not a good investment of your time
Forecasting marketing developments within your industry has proven to be a challenge necessitating a professional touch
You’re reevaluating or pivoting your business plan, and professional marketing guidance could help the transition

A professional relationship with a fractional CMO can give you the knowledge, insight, and implementation you need to most effectively address any of these situations, and more.

How can I choose the right fractional CMO for my business?

Choosing the right fractional CMO for your business involves pairing your business’s needs with the services of an experienced professional who understands how best to meet those needs by utilizing the best practices and current trends of contemporary marketing. High quality professional implementation is your key to successful marketing, and at Wahha Designs our depth of insight and expansive capabilities can help you achieve those goals.

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