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6 Qualities that Define the Best Digital Marketing Agency in Wilmington

September 16, 2022
Nowadays, you'll be hard-pressed to find a business that does not rely on digital marketing. Not only is it less expensive than traditional marketing channels (print and television), but it also offers unique ways for companies to grow their audience, increase profits, and better engage with new/existing customers. After all, there's a reason why marketers are happy to assign 57% of their budgets to digital marketing activities. Your online presence hangs on your digital marketing efforts. Hence, it's crucial to allocate these responsibilities to a reputable digital marketing agency. Partner with the right team and your business will take off like never before. But with new agencies popping up often, how do you know if a digital marketing services provider is as great as they claim to be?

What Defines the Best Digital Marketing Agency?

To ease your confusion, we have compiled six qualities that define the best digital marketing agencies in Wilmington.

1. Expert Workforce

They say, a company is only as good as its people - and this couldn't be truer. A reliable digital marketing agency will attract and nurture quality talent, allowing you to work with specialists from multiple fields. What's more, an expert workforce will have no problem understanding your requirements and meeting deadlines. It'll be second nature to them! When considering a digital marketing agency in Wilmington, check out their staff and the results they have brought to previous clients. They should be a multi-disciplinary team, with experts from various backgrounds like:
  • Website design and development
  • SEO
  • Content strategy
  • Social media marketing
  • Brand development
  • Paid campaigns
  • Google Analytics

2. Diverse Portfolio

Most seasoned digital marketing agencies are proud of who they are and what they do. If they have a well-crafted portfolio of unique projects, impactful campaigns, and demonstrated achievements, you'll know the agency can walk the talk. Look through the digital agency's website to see what type of work they've done in the past. Do the results align with your expectations? Are any of their clients from your vertical? Analyzing these details right out the gate can save you several unsavory surprises down the line. That said, certain services, like content marketing and SEO, aren't easy to display. In that case, a client list can work as a good indication of the agency's experience.

3. Result-Driven Approach

A quality digital marketing agency will see itself as an extension of your core marketing team. Hence, they'll fall in line with your vision, mission, and core values, no questions asked. Additionally, the company will readily go the distance to help you attain your marketing goals. Any agency worth it's salt will keep its eyes on the prize. They'll use a winner mentality to make things happen on time and without errors. Every project has its challenges. But if the digital agency is result-oriented, they'll know how to deal with glitches, recognize mistakes, and rectify them pronto. The company must also pre-plan its strategies to bring in high-converting leads. Since the strength of a digital marketing agency lies in its ability to think ahead, it should hold regular brainstorming sessions to chalk out a game plan for the future. Remember, last-minute strategies seldom lead to big wins. You need an agency that has its head in the game and is determined to succeed.

4. Excellent Communication Skills

A marketing plan has multiple stages, such as planning, briefing, and execution. Because all of this is a joint effort, you will need a digital agency with seamless communication skills. And we're not just talking about responding to emails and picking up calls. Transparency is a vital part of any business partnership. Your agency must maintain a straight line of communication with your in-house team round the clock. They should also have a dedicated account manager/point-of-contact to coordinate between the teams and ensure the projects run smoothly. When you're in the negotiation stage, ask the potential digital marketing agency to explain their reporting protocol. Essentially, they must promise to keep you in the loop at every step, either through regular written updates or other means.

5. Outstanding Creative Ability

Creativity is at the heart of a quality marketing campaign. You must constantly ideate to ensure your audience stays invested in your brand. But with core business operations taking up most of your workday, you'll likely have little time to innovate. That's where a digital marketing agency can help. A reputable agency will do its best to cast your business in a favorable light, so you can compete with the heavyweights in your niche. The team must also know how to use the latest technology, SEO tactics, and content to reinforce your digital presence. The more creative you are, the higher your chances of converting. It's also worth mentioning that digital advertising trends change by the minute. It's up to your agency to know what's currently in vogue, and how they can use it to your benefit. Otherwise, you'll keep missing out on golden opportunities.

6. Timely Execution

Whoever said ideas without execution are just hallucinations was right on the money. Your digital agency can have tons of refreshing ideas. But if they fail to put it on paper, it's all moot. Proper execution means the marketing team is firing on all four cylinders. It must:
  • Place equal focus on promotional advertisement and post boosting, rather than just design
  • Direct websites toward the target audience
  • Browse previous case studies to avoid repeating mistakes
Also, digital marketing is a fast-paced game. You have to act quickly to make the most of any given opportunity. To accomplish this, the digital marketing agency in Wilmington must know how to time their projects for maximum effect. They'll want to strike the hammer while the iron is hot.

Over to You

Finding the right marketing agency for your business is integral if you want to maximize your digital potential. Even if you're in the early stages of researching service providers, you should know what to consider when picking a partner. Hopefully, this post has given you some insight into the six qualities that separate good digital agencies from the average ones. You can use these qualities as a yardstick to see if your candidates measure up. Or, you can skip the search and hire Wahha Design! We offer holistic digital advertising services suited to your business goals, whether it's digital advertising, SEO, or brand development. We're passionate about helping your business grow and turning your vision into a reality! For more information, feel free to contact us today!
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SEO to Attract New Clients

Your Competition Uses SEO to Attract New Clients–And You Should Too!

September 16, 2022
You’ve worked hard to keep your business on the leading edge of its industry via hard work, dedication, and an insider’s understanding of your field and your competition. But has your digital marketing kept pace? As the media landscape shifts, digital marketing takes the forefront in any marketing effort influencing in the buyer's decisions. By making full use of the best digital marketing tools available, you can ensure that your business has a leading presence among the competition. SEO is a well-established and ever-evolving tool that directs your message where it’s most needed and allows you to reach the audience you are after. By understanding what SEO is, how it works and implementing a professionally managed SEO plan, you’ll enhance your digital marketing such that you’ll retain your leading position among your peers.

What is SEO?

SEO stands for “Search Engine Optimization”, which in effect means structuring a website and web content such that they appear as highly ranked as possible in the search engine results for a given query. This is increasingly important as online search engines become the nearly universal method for consumers and potential clients to find your business. There are a limited number of entries on the first page of search engine results, and users rarely if ever look past the first page. If your business doesn’t appear in that top tier, you’re missing connections with potential clients, consumers, and leads.  SEO is how you ensure that you’re at the top of the list. By making your website and its content more attractive and more accessible to search engines, you’ll in turn ensure good standing in the results and great visibility relative to the competition. This is a must for an age in which advertising is defined by digital marketing and digital accessibility. 

How Does SEO Work?

In essence, SEO works by optimizing content and site design to make it more appealing to the search algorithms used by search engines to find and categorize results. While SEO is a complex thing, there are some key features your site will need in order to stand out from the crowd and achieve a higher ranking:
  • Keyword Analysis is an SEO enhancement technique that works directly with the way that search engines find and categorize results. Keywords, in this case, mean critical search terms commonly used by consumers or potential customers when searching for a business like yours. By having the right keywords in strategic places throughout your site and its content, you can help ensure the search engine results from the presence you need.
  • Backlink Building is a specific way of structuring your site’s content to enhance its credibility with both search engines and the audience they bring in. By including properly placed links to other sites that are authoritative sources on the subject at hand, you’ll improve your search engine visibility and your user interactions. Backlinking is a delicate task, as improperly placed links can guide users away from your site, thus ensuring that your message gets lost in a sea of data.
  • Content Creation is in many ways the foundation of good SEO, and also one of the most difficult to implement well. Good content creation means ensuring that your site has fresh, relevant, well-crafted content in all forms. Examples of SEO-enhancing site content include website text, blogs, video content, photographs and graphics, social media content, infographics, newsletters, and podcasts. High-quality, professionally produced, and managed content creation is a critical item for successful SEO to attract new clients.

Successful SEO Implementation to Attract New Clients

With this new understanding of the function and nature of SEO, how can you ensure that your business’s digital presence both builds and maintains the search engine presence that it needs to thrive? The answer is by investing in a proven, effective SEO program that is as cutting-edge as your approach to your industry. At Wahha Design, we understand the unique challenges you face and use our advanced knowledge of both your goals and digital marketing to help position you at the top of the game. With expertly crafted content, an innovative approach to web design, a great depth of digital marketing experience and success cases of using SEO to attract new clients, Wahha Design can ensure that your digital marketing, like your business, is second to none. Reach out today for a consultation and we’ll discuss what we can do to help you succeed. 
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How Social Media Impacts a Brand

How Social Media Impacts a Brand

August 04, 2022
Social media has had a pronounced and measurable impact on the overall media landscape. A driving force behind the explosive growth of the Internet of Things, social media has fuelled digital culture, the pervasion of mobile devices, and altered our understanding of the relationship between consumers and businesses. While how social media impacts a brand is evolving, it is vital to understand how social media impacts a brand at present. A business’s overall branding, marketing, media, and customer relations strategies all hinge on an accurate understanding of social media’s role in brand development and identity. Let’s begin with a look at how social media impacts how consumers discover the brands with which they interact. A composite look at research by Neilsen and other media research firms reveals the following:
  • 60% of consumers researching products via multiple sources first encounter a given brand via social media or social networking sites
  • Active social media users are more likely to draw guidance from online reviews
  • 75% of active social media users are likely to write an online review for a product, brand, or service
  • Consumer-generated reviews and product descriptions are the preferred source of product information for regular social media users
In addition to brand or product discovery, the pervasion of social media and mobile culture has reshaped how consumers understand brand interaction:
  • 78% of Twitter users expect a response within the hour to a complaint to a brand via Twitter
  • 41% of social media users who share brand reviews online say they do so to receive discounts
  • 50% of Gen Z and 42% of Millennials say that social media is the most relevant channel for both advertising and brand communication
  • 71% of social media users who have a positive experience with a brand or business are likely to offer positive reviews online
This is a departure from traditional understandings of customer service, consumer communications, and brand relationships. Combined with the vital fact that 58% of social media users who write bad online reviews say that they did so to protect others from a negative experience, a managed and effective social media strategy is a must for any brand seeking continued success.  Fortunately, there are several effective approaches to social media for businesses and brands on all levels. While the right approach must be tailored to the individual case, there are some good general guidelines available:
  • Foster client/customer communication: By ensuring that your social media is consumer-friendly, responsive, and informative, you’ll promote client/customer engagement and positive feelings about your brand.
  • Encourage positive online reviews: While there are many ways to build positive review encouragement into various aspects of your online presence, by making it easy for satisfied clients or customers to offer a positive review you’ll in turn make it easy for you to maintain a positive social media presence.
  • Proactive social media management: Whether you’re actively growing the audience, creating a responsive community environment, or dealing with problems and negative reviews, proactive social media management means that your business and brand project a welcoming, interactive, and accountable image.
  • Effective social media advertising: Your ad presence on social media is an important tool in creating brand identity and brand recognition, as well as helping you draw new clients and customers into your funnel. 
While these guidelines are a starting point, ultimately the execution is what matters. Your approach to social media should be shaped by your business’s needs, goals, and unique identity. To maximize results and ROI, a deft professional touch that embraces the cutting edge of social media is a must.  In Wahha Design we offer that cutting-edge approach combined with the highest standards of client care. We understand both your industry and the effort you’ve put into your brand, and we’ll work with you to see your vision through to its greatest potential. Get in touch today, and let us enhance your success. 
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The Role of Apps in Digital Marketing

The Role of Apps in Digital Marketing

August 04, 2022
The ever-evolving nature of digital media and digital culture continues to shape all aspects of marketing, but the rise of the Internet of Things has refocused the relationship between individual consumers and business marketing efforts. In particular, the role of apps in digital marketing cannot be discounted; mobile apps have become a regular feature of consumer life, interwoven into the webs of media we all consume. This leaves many businesses facing vital questions about the role of apps in digital marketing and how that affects their business, their marketing plan, and their future potential. In exploring the role of apps in digital marketing, it’s probably best to start with a look at how app culture has changed consumer expectations and the relationships consumers have with various modes of marketing. Briefly, these include the following:
  • Digital Marketing must optimize with mobile devices in mind. This goes far beyond having a mobile-friendly website. Marketing media content, advertising dollars, and the overall marketing plan must be framed in a mobile-friendly way. The majority of consumers are most likely to encounter business advertising on a mobile device; digital marketing needs to plan accordingly. 
  • Consumers expect a responsive, tailored experience. The great strength of apps is that they can be personalized and optimized for each consumer, based on demographic research and past behavior patterns. As such, consumers have come to expect marketing media interactions that are user-friendly, personal, and accessible.
  • A responsive and accessible digital media presence is a must. There are no longer any two ways about it: consumers expect that digital media–and thus a business’s overall digital presence–will be accessible, available, and responsive. While driven by apps, this trend moves far past them and influences website design, social media implementation, and overall client communication strategies. 
  • Data collection is now a vital tool for businesses of all types and sizes. No matter what the industry or the size of the business, data collection is now a must. Effective data collection happens at each stage of the funnel, as potential consumers and customers move through the system. Past trends, present actions, and demographics all combine to create a bigger picture of what’s happening on the consumer/client level.
  • Data analysis is critical to future success. It’s not enough to have collected as much data on both present clients and potential consumers as possible; that data must be organized, analyzed, and put to work in a way that helps the business thrive. This requires that accurate data, the right technology, and the appropriate expertise all be brought to bear in a cost-effective and timely manner.
The explosive growth of apps within the internet of things has brought many changes and raised many more questions, chief among them this: does your business need an app? The answer is perhaps anticlimactic: probably not. While apps can be an effective tool for many businesses and are worth considering, more important than the app is a digital marketing plan designed to take advantage of the media and marketing environment that apps have helped create. An expertly designed and properly executed digital marketing plan will make full use of both the current technology and the changing consumer expectations which businesses currently face. The right digital marketing will allow for flexibility to meet future changes and challenges cost-effectively, ensuring maximum ROI for your business. Contact us to know more!
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The Importance of Updating to Google Analytics 4

The Importance of Updating to Google Analytics 4 (GA4)

August 04, 2022
For digital marketing, Google’s umbrella covers a number of vital tools that we all need in order to achieve success. As the internet and digital culture evolve, so do Google’s tools and requirements. This in turn necessitates that we all regularly update our digital marketing and digital presence in order to maintain best practices and maintain our position on the cutting edge of our respective industries.  Currently, we’re facing another major shift in Google and the tools it offers us. In October 2020 Google announced that GA 4 would become the new standard for analytics, replacing the then-current Universal Analytics (also known as Google Analytics). While this change doesn’t take full effect until July 2023, it does have implications for those using Google and anticipating the shift to GA4. Updating as soon as possible is a must for most of us; we’ll explore why here.

What’s Different About G4?

Universal Analytics/Google Analytics has been in use for about 10 years and was likely well past due for an upgrade. As G4 rolls out, it offers a number of improvements and advantages over its predecessor: 
  • A New Future-Proof Data Model. Moving past a conventional, cookie-based approach, the new model is more effective and future-proof in a changing digital landscape.
  • Integrated Google Big Query Linking. Previously a paid feature, in GA4 users will be able to send their data to Google’s data warehouse, Big Query, quickly and easily. This allows for greater integration of your data, low-cost storage, and an enhanced ability to analyze your data alongside your other digital marketing efforts.
  • Incorporated Web and App Analytics. As part of an overall streamlining of the user experience, G4 incorporates web and app analytics into the same view for an easier, more efficient approach to your data.
  • Cross-Channel Data-Driven Attribution Models. G4 will make use of machine learning algorithms to enable credit conversions across channels, rather than the last-channel approach utilized by its predecessor. This in turn enables users to make critical marketing and management decisions based on data about the best-performing channels, updated quickly.
G4 is a clear step forward, offering a more powerful experience, better tools, and greater flexibility than Universal Analytics/Google Analytics. However, while these improvements are reason enough to make the change on their own, there’s another driving force pushing us all to update.

A Time Sensitive Update to Google Analytics 4

The whole point of both Universal Analytics/Google Analytics and G4 is the collection, analysis, and preservation of data. As this is a hefty change–again, Universal Analytics/Google Analytics has been around for 10 years–there are some potential risks to the transition. In brief: unless users set up their G4 accounts and sync them to their Universal Analytics/Google Analytics data prior to July 23, 2022, they will lose all data from that date forward when G4 becomes the standard in July of 2023. A year’s worth of data is valuable, and a potentially catastrophic loss to many businesses.  The transition to G4 is a time-sensitive affair, and we are recommending that all users set up their G4 accounts as soon as possible. For professional guidance about the G4 transition, or any other aspects of your digital marketing, please get in touch with us today.
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