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News and Updates Regarding Digital Marketing and Web Design World from Wahha Design.


How to Increase Sales with Mobile-Friendly Website Design
February 18, 2023

Marketing: How Does It Increase Sales?
February 15, 2023

10 Brilliant Ideas for Christmas Social Media Campaigns
December 23, 202210 Stunning Social Media Campaign Ideas to Try This Holiday Season!
Not sure where to start? We can help. Here’s your handy holiday content guide to brilliantly designed Christmas social media posts. Let’s dive in!1. Post a Christmas Countdown
Everyone loves the run-up to Christmas, and that’s where a Christmas countdown can help your case. Not only do they draw a ton of attention, but they can also let your clients know what to expect from you this season. Countdowns are also great for image-heavy platforms like Instagram when you want to inject some holiday spirit into your social media campaign ideas. You can design your brand’s Christmas countdown using:- GIFs that align with the festive theme and your unique visuals
- Short-form videos, such as Instagram Reels, TikTok, and YouTube Shorts, to announce and share updates for the ongoing countdown.
2. Create Christmas Videos
Videos still top the charts as one of the most shareable forms of online content. So, if you’re looking to strike big with a viral post, videos should be your go-to. Think about the nature of your business and the message you’d like to share with your audience. Combine your concept with strong visuals, and you have the perfect video right there! Also, remember to invoke some emotion in the audience, whether it’s humor, nostalgia, empathy, or anything in between. This strategy is more likely to inspire users to share the content. A word of advice, because full-fledged video production takes time and manpower, smaller businesses and startups can also upload bite-sized social media videos. These don’t need much editing and are quick to make.3. Post Informative Holiday Content
Most customers love information, and it keeps them engaged for a long time. What’s more, your followers actively look for presents this time of year. Hence, it makes perfect sense to develop a sophisticated gift guide for your business. Based on your products, you can create separate gift guides for men, women, and children. Guides aside, you can post articles on festive shopping, Christmas décor ideas, holiday outfits, and easy DIYs. Readers are sure to enjoy any information that makes it easier to plan their activities during the festive season.4. Inspire User-Generated Content
User-generated content has always been a big part of social media marketing. Customers often find it more genuine because it isn’t purely promotional content- instead, UGC is created by members of your target audience. This helps build credibility and ensures a loyal user base. The holiday season is the perfect time to leverage user-generated content for your social media campaign ideas for the holiday season. Encourage your followers to participate in your campaigns using a branded hashtag. For example, you can run a contest where users submit photos or videos of themselves with your product. The most innovative video/photo gets an attractive prize! The best part about UGC is that it’s entirely organic. There’s no need for expensive ads to kick-start conversations about your product. Plus, you get to interact with users, so it’s a win-win!5. Design and Post Christmas Cards
Even if your brand is small, you must build strong relationships with clients. A creative Christmas card with warm wishes can help you express gratitude and show how much you value your clients. It’s enough to turn a follower into a loyal customer! Feel free to experiment with different styles to create your very own, unique, never-seen-before Christmas card. Or, you can also take a more traditional route by choosing conventional holiday images. The possibilities are endless!6. Host a Giveaway
Given how Christmas is all about the joy of sharing, you can use this time to build brand awareness and increase referrals. How? With a giveaway, of course! A holiday giveaway is a fun way to get your users involved and excited about your brand. Additionally, they’re known to perform incredibly well on social media. After all, who doesn’t like to win? You can do one big giveaway or several small ones, depending on your budget. Things like branded hats, t-shirts, merchandise, or gift certificates to your online/physical store are popular giveaway items, as people tend to seek this stuff on social media all year round.7. Decorate Your Social Media Profiles
What’s Christmas without the proper decor? We recommend you spruce up your social profiles with festive graphics themed around your brand’s purpose. Don’t just put up a random picture of Santa or reindeer- tie it into what you sell or offer. You could also create an online advent calendar where users can access exclusive content each day leading up to Christmas Eve. The goal is to invoke the festive spirit with your social media posts while maintaining your brand’s core visuals!8. Share Delicious Recipes
Who said you have to be in the food industry to post Christmas recipes? Recipe-sharing is a fun and interesting way to shake up your Christmas social media posts and offer something a little more personal to your audience. Posting your favorite recipe for holiday dips, rolls, meats, or drinks is a warm way to connect with your clients over food.9. Dress Up Your Products
You don’t always have to publish gift guides to connect your products to the festive season. You could also create a narrative telling people that Christmas won’t be quite special without what you bring to the table. Show your users how your products fit into the Christmas theme by arranging a photo shoot in a holiday-inspired background. Or, you could leverage the power of editing and produce an interesting video of your product in a Christmas setting. This doesn’t have to be too extensive, a few props, colors, and fonts should be enough to make the desired impact.10. Bring It Together
Your holiday social media posts can get more traction if you bring them all together. For example, you can post and highlight different images from your gift guide in separate social media accounts rather than sharing the same link and picture everywhere. These social media posts will tie to the same piece of content- the gift guide- but offer value in different ways to different audiences, thereby pulling more eyes to your guide overall.The Bottom Line
The key to a great Christmas social media campaign is to harness the essence of the season- the spirit of sharing, joy, family, and togetherness. Use the ideas shared in their post to drum up engaging content for your socials. Be sure to sprinkle everything with a good bit of Christmas cheer to spread the joy further! Tap into the festive spirit with Wahha Design’s social media campaign ideas for Christmas! Our full-service digital marketing agency will work with you to ensure you make the most of this special time. For more information, call us today!

What is Over-The-Top Advertising?
December 19, 2022OTT Advertising Meaning and Definitions
While television advertising is nearly as old as television itself, OTT advertising represents an adaptation to the streaming age. OTT advertising draws its name from the over-the-top video content, defined as any streaming content delivered directly to the view on demand via an internet-based service. This approach to content bypasses traditional broadcast and cable TV providers in order to reach the viewers directly and deliver exactly the content they want when they want it. OTT advertising changes the relationship between the viewer and the content, and thus in turn transforms the ways in which marketing and advertising function on television.How OTT Advertising Works
The potential and power of OTT advertising are vast, and will only continue to grow as conventional television, both broadcast, and cable, yields market share to streaming services of all kinds. This is an opportunity for advertisers and their client businesses to utilize new tools in reaching the desired audience via the unique strengths OTT advertising brings:- Better audience targeting: OTT advertising takes advantage of the tracking and consumer research capabilities built into streaming services in order to more effectively target audiences. With OTT advertising, audiences can be tailored by age, race, gender, income, location, viewing habits, purchasing habits, and more. This ensures that your advertising goes where it is most effective, every time.
- Increased audience engagement: As an extension of its audience targeting capabilities, OTT advertising also leads to increased audience engagement when compared to conventional or legacy advertising. OTT advertising meets audiences where they are most interested and most invested, and thus transitions them into your overall marketing ecosystem far more quickly and efficiently.
- A more effective marketing budget: Targeted, tailored, and well-crafted OTT advertising and a targeted, well-defined audience help to ensure that your marketing budget is spent more efficiently, with a greater ROI than ever before. OTT advertising ensures that both your marketing plan and your marketing budget remain adaptable and agile as your business develops.
Wahha Design: Making OTT Advertising Work for Your Business
Effective OTT advertising involves crafting an OTT marketing campaign that suits both the needs of the medium and the client business’s goals. There are a number of technical and stylistic considerations here: are the ads of appropriate length and format? Are they mobile-friendly? Are they relevant to the audience in question? For that matter, have you correctly identified the target audience? Wahha Design has the answer to these questions and more. With a proven track record and a bleeding-edge approach to digital marketing, Wahha Design understands both OTT marketing and how to make it work for you and your business or brand. High-quality content, professional implementation, and an innovative approach all come together as Wahha Design delivers the success you need. Get in touch today, and we’ll schedule a consultation.

How Bad Web Design Can Affect Your Digital Marketing Campaigns?
December 05, 20221. Higher Bounce Rates Due to Slow Load Times
Any good webmaster knows the pitfalls of a slow website. 47% of consumers expect a page to load in two seconds or less, meaning anything longer can dramatically affect your traffic. People have little patience for a slow-loading website, especially when there are plenty of other options available. They won’t hesitate to click away from a competitor if your site speed is lacking. To top this, slow page load times can severely impact your search engine rankings, primarily because it's hard for Google to crawl and rank adequately. In some cases, you may be disqualified despite checking all the SEO boxes. Fortunately, it's easy to resolve this problem. There are plenty of ways to improve your website speed, including:- Caching web pages
- Using a content delivery network
- Reducing image sizes
- Boosting server response time
2. Lack of Credibility and Trust
It takes seconds for people to judge your website. Even if you do manage to keep their attention for longer, your site’s look and feel will continue to influence their opinion of you. Your business could be as legitimate as any other in your niche, but not giving enough visual cues to the average browser will hamper your credibility big time. In other words, websites that look hastily put together seem suspicious from the get-go. Unnecessary animation, stock photography, spelling errors, and other unsavory virtual clutter can contradict your brand identity and cause people to lose faith in you. That’s why it’s important to invest enough time into your web design and ensure it matches up to current trends. Without it, your other digital marketing solutions may go to waste.3. Crushed Marketing Efforts
Most website users have pretty high hopes for usability. They expect it to adapt seamlessly to multi-sized screens, contain relevant information, and be easy to access. However, when you don’t scale up to their expectations, you risk driving them away. Because Google prioritizes mobile performance while ranking websites, there’s no excuse for having a non-responsive web design. Unless your website operates as flawlessly on mobile as it does on desktop, you’ll have trouble building an organic audience. The same goes for valuable content. If you don’t publish effective blogs, articles, and stories that can rank, you won't appear in more niche searches. Great content can help you find a wider audience and establish you as an authority on your subject. A poorly designed website can hold you back and crush other digital marketing efforts. Be sure to work with a professional web design services company to get the best ROI on your site. A seasoned web design and development agency will be able to analyze your unique situation and put you on the right path.4. Outdated Appearance
A website you don’t update frequently does more than hurt your SEO. A dated site tells your audience that you’re behind the times, or worse, that you don’t consider your customers a priority. Visitors could assume you’re out of touch with industry advancements, or you’re neglecting other areas of your business too. And if your site looks like it belongs in the 90s, there’s every chance they’ll think you’re no longer operational. Don’t let bad, outdated, and sloppy web design drive customers away. Consult a digital marketing company or web design services provider to breathe new life into your site and bring it up to speed with the times.5. Lost Customers
Every time a frustrated visitor exits your site- whether triggered by broken links, complex forms, or confusing navigation- you probably won’t see them again. And where do you think they’ll go? Your competitors’ websites, of course! If a rival site looks better, informs better, and establishes trust faster, you will lose potential clients to them, no questions asked. No amount of word-of-mouth referrals and positive reviews can offset the cost of bad web design. That’s why we recommend you size up other industry Goliaths and figure out what they’re doing right. This way, you’ll know what to change and adapt to get your site on track.6. Lost Revenue
A website’s primary role is to generate leads and increase conversions. You want potential customers to find you, take action, interact with you, and ultimately buy from you. But this will only happen once your website fits user expectations and industry standards. Otherwise, you might end up paying your hosting services provider without getting much in return.The Bottom Line
Web design is a labor of love. Your website is bound to face issues now and then, but taking prompt action can prevent them from snowballing out of control. Now that you know the dire consequences of bad web design, you can whip it back into shape. Need help with web design? Look no further than Wahha Design! Our digital marketing company offers web development services to clients across multiple industries, such as business, education, government, and health. We create innovative digital solutions tailored to your unique needs. For more information, feel free to reach out to us today!

How to Create Successful Digital Advertising Campaigns
November 15, 2022Digital advertising is no longer the future–it’s our current reality and a must for any business wishing to succeed. Digital ads can increase brand awareness by 80%. This is a seismic shift in the advertising landscape compared to even twenty years ago. Relying on outdated approaches centered on conventional media is a serious risk for most brands. Creating and executing successful digital advertising campaigns is a vital step in building the success of your business, at any level and in any field.
So how can you ensure that your digital advertising investment is doing all that it can? There are a couple of key steps in how to create successful digital advertising campaigns that apply to nearly every business that can fast-track your online marketing to real ROI.
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Form a digital content strategy: the first step is always “plan the work”, and in this case, that means formulating a digital content strategy that captures both your brand and services while targeting the appropriate audience in an effective way. This sounds like a tall order–and it can be–but it’s necessary for creating a successful online advertising campaign.
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Set measurable, definable goals: It's easy to fall into the trap of outdated thinking, assuming that digital advertising is a nebulous online marketing strategy that’s difficult to define. The reality is that to ensure positive ROI on your online marketing investment, your digital advertising campaign has to have measurable, well-defined goals and benchmarks and then has to hit them, every time.
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Develop–and convey–a compelling, creative message: A digital advertising campaign is your chance to project your brand, your services, and your unique approach to your industry. In order to do so, your message has to come across in a creative way that moves the target audience to action. A professionally crafted digital marketing campaign captures the essence of your business and its message. It then projects it to the world in a way that engages the right audience on a fundamental level.
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Craft content that works: In digital work, the medium is the message, and your digital advertising campaign needs to reflect this reality by creating and projecting effective content. Be it text, still, photo, video, or web design, the content that fuels your campaign should also fuel the imaginations and engagement of its audience. Working in harmony with your overall marketing strategy and your brand as a whole, content is the heart and soul of a successful digital advertising campaign.
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Professional execution makes it happen: It can be tempting to run your digital advertising on your own, but the reality is that this media space is always evolving, interwoven with technical knowledge, and reliant on cutting-edge approaches for success. In order to stay ahead of the curve and at the top of search engine results, a cohesive professional touch is required for a successful digital advertising campaign.
With these steps in mind, one question remains: How to Create Successful Digital Advertising Campaigns? At Wahha Design, our goal is simple: to enhance your business or brand with our innovative approach to digital media and marketing. In building your online brand presence, including successful digital advertising, we’ll make full use of our knowledge and skills to channel all the best current approaches to successful digital advertising and brand storytelling. With our detailed knowledge of the digital marketing space and our creative flair, we’ll capture and convey your message to the relevant audiences in the most effective way possible.
Your business needs digital advertising that sets you apart from the competition. Get in touch today and let us set you on the path to success.


Does My Business Need a Website?
October 31, 2022- Search Engine Optimization/SEO: While social media and other forms of digital content play a role, the fact is that a well-constructed website is foundational to good SEO. By stacking content and structure in your favor, a good website helps keep your business visible to search engines, placing you at the top of the results for critical search terms. This in turn helps potential clients and customers find you quickly, easy, and directly.
- Credibility and Authority: As noted earlier, your website is still in part a digital storefront, and an aesthetically pleasing, professionally made site goes a long way towards showing the quality of service you offer to your clients. By projecting credibility, authority, and quality above and beyond your social media presence, your website can help move prospective clients through the funnel and into a beneficial relationship with your business.
- Branding and Aesthetics: In most industries, new clients and customers are most likely to first encounter your business online. With that in mind, your website becomes a cornerstone in establishing your brand image, your aesthetics, and in projecting them to your target audience. A professionally designed, updated, and content-rich website can be both informative and engaging, introducing your target audience to your business, your brand, and what you have to offer.
- Client Communication and Customer Service: We live in rapidly changing times, and odds are good that your business has to move and adapt with them. A good website lets you post updated information quickly and easily, enables clients and customers to find answers to common questions, and provides a faster alternative to customer service phone calls. This creates an all-around better experience for both your staff and your clients or customers, enabling smooth and steady daily operations.
- Lead Generation: Bringing new customers or clients into the fold goes beyond good search engine results–a good website facilitates good lead generation as well. A properly designed website can pique the interest of potential customers while making it easier for established customers or clients to refer new ones to you.


6 Tips to Create a Winning Brand Strategy
October 19, 20226 Tips to Create a Winning Brand Strategy
If you've yet to dig in and do the work, here are six brand strategy development tips you must use.1. Identify Your Most Distinguishable Attributes
First, ask yourself this: why should consumers buy from you if there’s a similar business across town? Think about the immediately recognizable benefits of your product/service. For example, maybe you deliver groceries in under ten minutes, or maybe your restaurant opens early to serve patrons working graveyard shifts- something few others would do. Whatever the case, zero in on a few words that best describe your offerings, and more importantly, distinguish you from the competition. Unless you’re bringing something unique to the table, there’s no reason for customers to favor you over a similar business.2. Create a Buyer Persona
By definition, a buyer person represents an ideal target customer. It has less to do with demographics and more with real people: what they do in a day, their likes and dislikes, and what social media channels they use, among other things. Using a buyer persona can make it easier for you to create brand awareness strategies that successfully connect with your perfect customer. Remember, you can’t market to everybody. The narrower the focus, the more effective your branding efforts will be. Generally speaking, here’s some of the data your buyer persona should include.- Age
- Gender
- Location
- Household Income
- Daily activities
- Possible reasons for buying your product
- Associations with causes
- Directions and frequency of usage
- Possible reasons for not buying your product
- Preferred modes of communication
3. Analyze Your Competition
Your market competitors are other companies who can serve the needs of your target audience. Usually, they are grouped into two categories.- Primary Competitors: These sell the same product/service as you.
- Secondary Competitors: Also known as indirect competitors, these companies do not sell your product/service but provide something that can replace your offerings.
4. Carve Out a Niche Brand Identity
In this phase of the brand strategy development process, you’ll have to build a solid foundation for your business’s personality. This usually involves fine-tuning your:- Purpose: Why does your business exist, apart from turning profits?
- Vision: Where is your company headed?
- Mission: How does your brand plan to create that future?
- Values: What principles guide your behavior?
5. Focus on the Visuals
Our brains are incredible at remembering pictures. When we hear information, we’re only likely to retain 10% of it three days later. But pair a relevant image with the audio, and the fraction shoots up to 65%. Given how images impact the human brain, it only makes sense to whip your brand’s visuals into shape. Everything from your logo and typography to your color scheme and web design can influence the way consumers regard you. Need help? Here are a few ways to ensure your visuals are communicating the way they should.- Keep it simple. It’s best to focus on one message at a time to let consumers take in as much information as possible.
- Tell a riveting story. Visuals might grab attention, but it’s the stories that draw people in.
- Balance consistency and contrast. If possible, chalk up well-documented brand style guidelines to ensure each visual element looks like part of the same brand.
- Know when to step back. Sometimes, less is more.
6. Launch, Track, and Adjust
Now that you have all your elements in place, it’s time to implement and monitor your brand strategy. It’s crucial to measure performance and see how your customers respond to your various metrics. Do you need to make any changes? Is there anything else they’d like to see from your end? Only by tracking the entire process can you draw the right conclusions and make adequate adjustments.The Bottom Line
There you have it- six standalone tips to create a winning brand strategy to drive the growth and profitability of your business. Remember, having a concrete, well-researched, and appropriately managed brand strategy can bring more leads and boost your bottom line. The more you focus on branding, the better your chances of outshining your competition and becoming a trailblazer in your vertical. But brand strategy development is a time-consuming affair- something most business owners cannot accommodate on their plate. That’s where Wahha Design can help! Our expert brand strategy services will help you create and communicate a positive market identity that keeps you ahead of the curve. For more information, feel free to reach out to us today!
