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In today’s digital world, your website is like your business’s online store. Having a strong online presence is essential for North Carolina businesses—it’s something you need to succeed in a competitive market.  Think about it: When was the last time you looked up a local business online? Your potential customers are doing the same thing, […]

Franchise marketing is always a challenge–as the individual franchise owner, you must balance the needs of your business and its unique location with the overall brand identity and positioning of the parent company. This is a complex mix, and some knowledgeable help might just make all the difference in building your franchise’s success. While most […]

There’s so much talk in marketing circles about converting leads and moving them through the proverbial funnel to make them into clients or customers. Converting leads presupposes that you have leads in the first place–but do you? Generating, especially qualified leads, is the first step in sales success and a core function of any marketing […]

It’s been a while since you have been a jack of all trades at your business, juggling everything from production to marketing — all by yourself. But that’s in the past, and like 60% of small businesses, you now want to focus on digital marketing and have found the perfect agency to get the ball […]

Franchise ownership is an increasingly popular path to entrepreneurship. Buying into a franchise offers many of the advantages of traditional small business ownership along with the support that comes from a larger, established brand identity. While having a pre-built brand behind you brings many advantages, branding your franchise is still an important business function for […]

Did you know that nearly half of Google searches are driven by local intent? People are constantly looking for nearby services, whether it’s a restaurant, a plumber, or a coffee shop. If your business isn’t showing up in these local searches, you’re losing out on potential customers – customers who are ready to take action […]

E-commerce is booming – but is your business keeping up? With e-commerce sales expected to grow by 8.8% in 2024, it’s clear that the online market shows no signs of slowing down. To capitalize on this growth, your business needs more than just great products. It needs an intuitive, well-designed website. Your site is typically […]

If you stick your toe in the digital marketing waters, you’ll see “branding this” and “branding that” in conversations across the web. The problem is that many businesses don’t really understand what a brand is or how to start building one. Sound like a familiar concern? Don’t worry, you’re certainly not alone—and the Wahha Design […]