Solbello is a premium wind-powered sun shade brand known for innovation in beach comfort. As demand for outdoor and travel products grew, Solbello wanted stronger digital visibility, better organic rankings, and more consistent online sales. Our engagement focused on SEO, analytics optimization, and data-driven improvements to website performance.
Slow Organic Growth in a highly competitive outdoor lifestyle market
Underperforming Search Visibility for high-value keywords (beach umbrellas, shade umbrellas, wind-resistant umbrellas)
Uneven Tracking & Website Insights, making it difficult to connect website behavior to revenue
Global Demand Growing, but traffic is primarily U.S.-focused
Solbello needed strategic improvements across SEO, analytics, and page performance to support year-round sales.
Wahha Design developed an integrated SEO and web performance strategy:
1. Technical SEO & Site Health Improvements
Full optimization of Core Web Vitals
Lighthouse improvements in performance, accessibility, SEO scoring, and best practices
Structured data & schema enhancements
Fixes for slow load speed on mobile
2. On-Page Optimization & Keyword Strategy
Optimization of key landing pages (product, FAQs, store locator)
New keyword mapping focused on high-intent product search terms
Branded + non-branded keyword strategy
3. Analytics Infrastructure Upgrade
GA4 enhanced tracking
Event tracking for key milestones: product views, add-to-cart, purchasers
Search Console improvements
4. Long-Term Organic Growth Strategy
Monthly keyword monitoring
Performance tracking for top global markets
Conversion rate analysis and A/B recommendations
Solbello’s investment generated significant, trackable, and scalable returns with long-term gains that continued even after the contract ended.
Wahha Design helped Solbello:
Build stronger organic visibility
Improve technical site health
Increase global reach
Boost organic conversions and revenue
Strengthen keyword authority
Create a sustainable long-term SEO foundation
This case study showcases how a well-executed SEO and analytics strategy can transform performance, even in a competitive e-commerce environment.
