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Did you know the average conversion rate in 2024 is less than 7%? With numbers like that, it’s clear that standing out in the digital advertising world is more challenging than ever. As businesses continue to shift their focus online, the competition for consumer attention has intensified. More than ever, you must not only reach […]

Every year, new web development trends emerge that promise faster and better performance (and of course, more business). While this progress is exciting, it can make staying updated with web development trends feel over-complicated and like you’re constantly grasping at straws. To succeed in web development, businesses and developers alike need to focus on trends […]

Search engine optimization (SEO) has come a long way since the 2010s when keyword stuffing and link farms ruled the roost. Back then, it was all about outsmarting algorithms with tricks and hacks – but that won’t cut it anymore. Fast forward to 2024. It’s no longer a game of cat and mouse. Instead, effective […]

E-commerce has proven itself and its importance in the world of business and retail. Current US Census data indicates that e-commerce activity is up across all sectors and is likely to continue rising. Likewise, revenue via e-commerce is also on the up, and e-commerce occupies a significant and growing percentage of overall retail sales. Everything […]

Whether it’s a mom-and-pop shop or a boutique agency, every small business needs a robust online presence to thrive and grow. While traditional marketing can get a few customers through your door, digital marketing offers a more effective way to reach your target audience. After all, 88% of customers searching for local businesses on their […]

Are you feeling stuck in a crowded marketplace? Do you wish you could reach new customers without the hassle of building a whole new brand? We have two words for you: mixed branding. Forget the days of launching a separate company for every niche you want to conquer. With mixed branding, you can tailor your […]

If you have been looking for a CMS that’s just perfect for SEO, you are not alone. SEO is getting more attention in 2024, with many businesses looking to grab a prime spot in top search engine rankings. If your website fails to deliver on this front, you risk losing rankings and potential customers. The […]

Over the past few years, the franchise industry in the U.S. has seen significant growth, and with it, the competition among franchise chains has intensified. The International Franchise Association stated in 2024 that new data has shown franchising continues to exceed growth expectations. This year, at least 15,000 units and 221,000 jobs will be added […]