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Are you feeling stuck in a crowded marketplace? Do you wish you could reach new customers without the hassle of building a whole new brand? We have two words for you: mixed branding. Forget the days of launching a separate company for every niche you want to conquer. With mixed branding, you can tailor your […]

If you have been looking for a CMS that’s just perfect for SEO, you are not alone. SEO is getting more attention in 2024, with many businesses looking to grab a prime spot in top search engine rankings. If your website fails to deliver on this front, you risk losing rankings and potential customers. The […]

Over the past few years, the franchise industry in the U.S. has seen significant growth, and with it, the competition among franchise chains has intensified. The International Franchise Association stated in 2024 that new data has shown franchising continues to exceed growth expectations. This year, at least 15,000 units and 221,000 jobs will be added […]

Remember when web development was all about endless coding and constant testing? Developers would spend days, even weeks, buried in code, trying to make things work just right. But with Artificial Intelligence (AI), the tables have turned. Smart AI algorithms and deep data analysis can help developers build platforms that are attractive, powerful, and incredibly […]

Lead identification and conversions are vital business functions. Whether you’re working B2B or B2C, identifying potential client or customer leads and moving them through your funnel is critical in building professional success. Search engine optimization (SEO) is a much-discussed tool that can be a powerful force multiplier in lead generation, but getting the most out […]

Consumer preferences change–very often faster than brands can keep up. Ensuring that your franchise brand can adapt to changing consumer preferences helps further your success by ensuring that you remain relevant and connected to your target consumers ahead of the competition. Achieving this, however, is another matter–how do you go about adapting your franchise brand […]

Branding is much more than just a logo or a catchy tagline; it’s the heart and soul of your business, representing your values, vision, and the promise you make to your customers. A strong brand identity can set you apart in a crowded market, foster customer loyalty, and reflect what your business stands for. Here […]

Marketing is an always-evolving field–which is both the joy and the challenge of the marketing profession. Over the last two decades, marketing has undergone a sea change as traditional marketing has in many ways taken a back seat for digital marketing. While it is tempting to situate traditional marketing and digital marketing as being in […]