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Executive Marketing Consultant

At Wahha Design, we provide strategic marketing guidance tailored to your business’s goals, helping you increase visibility, drive growth, and optimize your marketing investments.

Our approach is designed to seamlessly integrate with your team, providing actionable solutions and measurable results.

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CMO

The Benefits of a Fractional CMO

Whether you’re embarking upon a new business venture or expanding an established one, you’ve learned that flexibility and adaptability are key to professional success in any industry. While you’re working to keep your business and its services on the bleeding edge, you may also find that balancing your relationships with your clients or customers while maintaining the nuts and bolts of your business can be tricky indeed. Both require a great deal of time and care, and both are vital processes. Marketing is one of the most important investments a business of any kind can make, but managing your marketing can be time consuming, costly, or both.

Enter the fractional CMO. Fractional CMOs can be a potent force multiplier for any business, especially start-ups and similarly agile operations. The benefits of fractional CMOs are many, and by understanding the role they could play in your business you’ll be better able to decide if a fractional CMO is a worthwhile investment.

CMO

Why Choose Wahha Design for Your Fractional CMO Needs?

At Wahha Design, we combine creativity, technical expertise, and marketing strategy to deliver measurable results. Here’s why our clients choose us:

  • Experience – Our founder, Blake Baxendell, has over 20 years of experience in marketing, web design, and development. He has personally overseen hundreds of projects for businesses across multiple industries.
  • Tailored Strategies – We don’t offer cookie-cutter solutions. Every fractional CMO service engagement is customized to meet your specific business needs.
  • Results-Oriented Approach – Our focus is on driving real business outcomes, from increased traffic to higher sales and stronger customer engagement.
  • Comprehensive Suppor – We integrate digital marketing, web design, and creative strategies to ensure your brand message is consistent and effective.
What is a Fractional CMO?

Our Fractional CMO Services

Wahha Design offers a comprehensive suite of services under our fractional CMO services, providing businesses with executive marketing leadership tailored to their needs. These services include:

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Marketing Strategy Development

Crafting tailored, data-driven marketing strategies aligned with your business goals, ensuring sustainable growth, increased traffic, higher conversions, and stronger brand positioning in your industry.

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Campaign Planning and Oversight

Managing multi-channel marketing campaigns, optimizing ad spend, improving performance, and providing actionable insights to maximize ROI while keeping your team aligned and informed.

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Branding and Messaging Guidance

Developing clear, consistent brand messaging, positioning your business effectively, and ensuring all marketing initiatives communicate your unique value to attract and retain ideal customers.

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Team Leadership and Mentorship

Providing expert guidance to your marketing team, improving skills, fostering collaboration, and ensuring campaigns are executed efficiently while achieving strategic business objectives.

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Analytics and Performance Optimization

Monitoring key metrics, analyzing data, and recommending strategic adjustments to campaigns, improving marketing effectiveness, boosting ROI, and driving measurable business growth over time.

Our Process

How Fractional CMO Services Work

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1
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Discovery and Assessment

current marketing strategies, target audience, and business objectives. This helps us identify opportunities and areas for improvement.

2
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Strategy Development

Based on our assessment, we have created a customized marketing plan that aligns with your goals and budget.

4
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Implementation Support

While we don’t replace your team, our fractional CMO services include guidance, oversight, and support to ensure campaigns are executed successfully.

3
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Ongoing Optimization

Marketing is not static. Our team continuously monitors results, adjusts strategies, and provides actionable insights to ensure long-term success.

Testimonials
WHAT OUR CLIENTS SAY

Client’s Testimonials

Todd Godbey
We knew very little about the “how” of building a site and did not speak internet at all. Wahha Design was able to take our ideas, suggestions and “what I had in mind” and translate those into a clean, high functioning site that is easy for us to update and maintain each month.
Todd Godbey
I was charged with the task of producing the show and creating an internet presence that gave seniors full access to every show’s interview, information and direct access to each guests full line of services. Without hesitation, I turned to Wahha Design, whom I had initially met through his work with Living Out Loud Magazine several years prior. I knew he was keying in on our specific needs and understood both the direction we wanted to take and our budgetary constraints. Wahha Design not only produced a product that is exactly what we needed, but a product that is user friendly and easy for me to update with podcasts, bios and weekly broadcasts blogs. I couldn’t be more pleased with our end result and already have another project I plan to discuss with Wahha Design in the near future.
Bob Clark
Wahha Design did a great job on my site. They were very efficient and I was extremely happy with the end product. I am in the process of planning some upgrades in the near future, and Wahha Design will be the one I turn to for these changes.

Take Your Marketing to the Next Level

With Wahha Design’s fractional CMO services, you gain access to an executive marketing consultant who can help your business grow, optimize campaigns, and achieve measurable results.

Stop struggling with marketing challenges alone. Partner with us and experience the benefits of executive-level marketing guidance tailored to your unique business needs.

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Fractional CMO FAQs

FAQs

  • How can an executive marketing consultant help my business?

    An executive marketing consultant provides strategic guidance by analyzing your current marketing efforts, optimizing campaigns across channels, identifying growth opportunities, improving ROI, and helping your business increase visibility, website traffic, and overall conversions effectively.

  • Who benefits from fractional CMO services?

    Fractional CMO services are ideal for startups, small businesses, and growing companies that require executive-level marketing leadership, strategic guidance, and actionable insights without committing to the expense and long-term obligations of a full-time Chief Marketing Officer. 

  • How do your fractional CMO services work?

    Our fractional CMO services begin with a comprehensive discovery and assessment of your current marketing strategies, followed by creating a tailored strategy, supporting implementation, and continuously optimizing campaigns to ensure measurable and sustainable business results. 

  • Can a fractional CMO replace my current marketing team?

    No. A fractional CMO complements your existing team by providing strategic direction, campaign oversight, mentorship, and actionable insights, empowering your team to execute initiatives effectively while maintaining alignment with overall business and marketing objectives. 

  • What industries do you work with?

    Wahha Design delivers services across multiple industries, including technology, retail, professional services, healthcare, and more, providing tailored marketing leadership and strategic insights to help businesses succeed regardless of their market or size.

  • How quickly can I see results?

    Clients typically begin noticing measurable improvements in marketing strategy alignment, campaign effectiveness, audience engagement, and return on investment within the first few months of working with our executive marketing guidance.

  • Can I hire a fractional CMO for a short-term project?

    Absolutely. Our services are flexible and scalable, allowing businesses to engage on short-term projects, specific campaign initiatives, or ongoing strategic support, adapting to your needs without requiring a long-term or full-time executive commitment.

Blogs

Recent Blogs

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Think Global, Market Local: Franchise Insights for 2025

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Operating a franchise requires juggling two worlds: the local business world and the corporate brand world. The marketing magic—and occasionally the mayhem—occurs when both are balanced. Successful franchises maintain the integrity of the national brand while attracting devoted local audiences. Franchises that don’t? They either lose their brand identity or fade into the background. Let’s […]

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Executive Marketing Consultants: Fuel for Growth

Executive Marketing Consultants: Fuel for Growth

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In today’s fast-moving business world, many companies struggle to balance creativity with strategy while trying to scale. Leadership teams often recognize that having the right perspective from outside the organization can help them compete more effectively. One-way growing businesses to achieve this balance is by working with an executive marketing consultant who can guide strategy, shape campaigns, […]

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AI + SEO Insights: What Local Businesses Need to Know in 2025

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AI is everywhere. It writes emails, creates graphics, answers questions, and if you believe the hype, it’s about to “kill SEO.” Spoiler alert: SEO isn’t dead. It’s just evolving. (Honestly, SEO has been declared dead more times than disco, and both are still alive and kicking.) In this article, let’s break down what’s actually changing […]

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Transforming Your Business Identity with a Branding Agency

Transforming Your Business Identity with a Branding Agency

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In a competitive marketplace, standing out is no longer optional. A company’s brand is its most powerful asset, influencing how customers perceive value and trust. Building that identity requires more than just a name or logo—it calls for a strategic approach to storytelling, design, and customer experience. That is where a branding agency can play a critical […]

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Customer Relationship Management (CRM) for Franchise Success

Customer Relationship Management (CRM) for Franchise Success

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  There have been two key sets of people crucial to running any successful franchise: customers and employees. Perhaps that is why under exceptional management or mismanagement of a human resource, sales can either become a booming method of doing business or hitting rock bottom in sales. This is the area of Customer Relationship Management […]

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