You’ve worked hard to keep your business on the leading edge of its industry via hard work, dedication, and an insider’s understanding of your field and your competition. But has your digital marketing kept pace? As the media landscape shifts, digital marketing takes the forefront in any marketing effort influencing in the buyer’s decisions. By making full use of the best digital marketing tools available, you can ensure that your business has a leading presence among the competition. SEO is a well-established and ever-evolving tool that directs your message where it’s most needed and allows you to reach the audience you are after. By understanding what SEO is, how it works and implementing a professionally managed SEO plan, you’ll enhance your digital marketing such that you’ll retain your leading position among your peers.
What is SEO?
SEO stands for “Search Engine Optimization”, which in effect means structuring a website and web content such that they appear as highly ranked as possible in the search engine results for a given query. This is increasingly important as online search engines become the nearly universal method for consumers and potential clients to find your business. There are a limited number of entries on the first page of search engine results, and users rarely if ever look past the first page. If your business doesn’t appear in that top tier, you’re missing connections with potential clients, consumers, and leads.
SEO is how you ensure that you’re at the top of the list. By making your website and its content more attractive and more accessible to search engines, you’ll in turn ensure good standing in the results and great visibility relative to the competition. This is a must for an age in which advertising is defined by digital marketing and digital accessibility.
How Does SEO Work?
In essence, SEO works by optimizing content and site design to make it more appealing to the search algorithms used by search engines to find and categorize results. While SEO is a complex thing, there are some key features your site will need in order to stand out from the crowd and achieve a higher ranking:
- Keyword Analysis is an SEO enhancement technique that works directly with the way that search engines find and categorize results. Keywords, in this case, mean critical search terms commonly used by consumers or potential customers when searching for a business like yours. By having the right keywords in strategic places throughout your site and its content, you can help ensure the search engine results from the presence you need.
- Backlink Building is a specific way of structuring your site’s content to enhance its credibility with both search engines and the audience they bring in. By including properly placed links to other sites that are authoritative sources on the subject at hand, you’ll improve your search engine visibility and your user interactions. Backlinking is a delicate task, as improperly placed links can guide users away from your site, thus ensuring that your message gets lost in a sea of data.
- Content Creation is in many ways the foundation of good SEO, and also one of the most difficult to implement well. Good content creation means ensuring that your site has fresh, relevant, well-crafted content in all forms. Examples of SEO-enhancing site content include website text, blogs, video content, photographs and graphics, social media content, infographics, newsletters, and podcasts. High-quality, professionally produced, and managed content creation is a critical item for successful SEO to attract new clients.
Successful SEO Implementation to Attract New Clients
With this new understanding of the function and nature of SEO, how can you ensure that your business’s digital presence both builds and maintains the search engine presence that it needs to thrive? The answer is by investing in a proven, effective SEO program that is as cutting-edge as your approach to your industry. At Wahha Design, we understand the unique challenges you face and use our advanced knowledge of both your goals and digital marketing to help position you at the top of the game. With expertly crafted content, an innovative approach to web design, a great depth of digital marketing experience and success cases of using SEO to attract new clients, Wahha Design can ensure that your digital marketing, like your business, is second to none. Reach out today for a consultation and we’ll discuss what we can do to help you succeed.