With Christmas just around the corner, your business is probably gearing up for the most wonderful time of the year. But even with all the twinkling lights, jingle bells, and gifts, the holidays pose a unique challenge for most marketers, devising effective social media ad campaigns for Christmas.
Make no mistake, the Christmas season is the perfect time to ramp up your bottom line. In fact, retail sales during 2021’s holiday period grew to $886.7 billion, 14.1% over 2020.
But to make this happen, you’ll need to delight your audience and engage them first. And what better way to do this than give your social media marketing a festive feel?
10 Stunning Social Media Campaign Ideas to Try This Holiday Season!
Not sure where to start? We can help. Here’s your handy holiday content guide to brilliantly designed Christmas social media posts.
Let’s dive in!
1. Post a Christmas Countdown
Everyone loves the run-up to Christmas, and that’s where a Christmas countdown can help your case. Not only do they draw a ton of attention, but they can also let your clients know what to expect from you this season.
Countdowns are also great for image-heavy platforms like Instagram when you want to inject some holiday spirit into your social media campaign ideas.
You can design your brand’s Christmas countdown using:
- GIFs that align with the festive theme and your unique visuals
- Short-form videos, such as Instagram Reels, TikTok, and YouTube Shorts, to announce and share updates for the ongoing countdown.
Needless to say, there’s more you can do with your social media posts during Christmas. All the options can get a tad overwhelming, which is why we suggest you consult a digital marketing services company like Wahha Design right off the bat. We’ll sit down with you, understand your requirements, and strategize posts for social media that deliver results!
2. Create Christmas Videos
Videos still top the charts as one of the most shareable forms of online content. So, if you’re looking to strike big with a viral post, videos should be your go-to.
Think about the nature of your business and the message you’d like to share with your audience. Combine your concept with strong visuals, and you have the perfect video right there!
Also, remember to invoke some emotion in the audience, whether it’s humor, nostalgia, empathy, or anything in between. This strategy is more likely to inspire users to share the content.
A word of advice, because full-fledged video production takes time and manpower, smaller businesses and startups can also upload bite-sized social media videos. These don’t need much editing and are quick to make.
3. Post Informative Holiday Content
Most customers love information, and it keeps them engaged for a long time. What’s more, your followers actively look for presents this time of year. Hence, it makes perfect sense to develop a sophisticated gift guide for your business. Based on your products, you can create separate gift guides for men, women, and children.
Guides aside, you can post articles on festive shopping, Christmas décor ideas, holiday outfits, and easy DIYs. Readers are sure to enjoy any information that makes it easier to plan their activities during the festive season.
4. Inspire User-Generated Content
User-generated content has always been a big part of social media marketing. Customers often find it more genuine because it isn’t purely promotional content- instead, UGC is created by members of your target audience. This helps build credibility and ensures a loyal user base.
The holiday season is the perfect time to leverage user-generated content for your social media campaign ideas for the holiday season. Encourage your followers to participate in your campaigns using a branded hashtag.
For example, you can run a contest where users submit photos or videos of themselves with your product. The most innovative video/photo gets an attractive prize!
The best part about UGC is that it’s entirely organic. There’s no need for expensive ads to kick-start conversations about your product. Plus, you get to interact with users, so it’s a win-win!
5. Design and Post Christmas Cards
Even if your brand is small, you must build strong relationships with clients. A creative Christmas card with warm wishes can help you express gratitude and show how much you value your clients. It’s enough to turn a follower into a loyal customer!
Feel free to experiment with different styles to create your very own, unique, never-seen-before Christmas card. Or, you can also take a more traditional route by choosing conventional holiday images. The possibilities are endless!
6. Host a Giveaway
Given how Christmas is all about the joy of sharing, you can use this time to build brand awareness and increase referrals. How? With a giveaway, of course!
A holiday giveaway is a fun way to get your users involved and excited about your brand. Additionally, they’re known to perform incredibly well on social media. After all, who doesn’t like to win?
You can do one big giveaway or several small ones, depending on your budget. Things like branded hats, t-shirts, merchandise, or gift certificates to your online/physical store are popular giveaway items, as people tend to seek this stuff on social media all year round.
7. Decorate Your Social Media Profiles
What’s Christmas without the proper decor? We recommend you spruce up your social profiles with festive graphics themed around your brand’s purpose. Don’t just put up a random picture of Santa or reindeer- tie it into what you sell or offer.
You could also create an online advent calendar where users can access exclusive content each day leading up to Christmas Eve. The goal is to invoke the festive spirit with your social media posts while maintaining your brand’s core visuals!
8. Share Delicious Recipes
Who said you have to be in the food industry to post Christmas recipes?
Recipe-sharing is a fun and interesting way to shake up your Christmas social media posts and offer something a little more personal to your audience. Posting your favorite recipe for holiday dips, rolls, meats, or drinks is a warm way to connect with your clients over food.
9. Dress Up Your Products
You don’t always have to publish gift guides to connect your products to the festive season. You could also create a narrative telling people that Christmas won’t be quite special without what you bring to the table.
Show your users how your products fit into the Christmas theme by arranging a photo shoot in a holiday-inspired background. Or, you could leverage the power of editing and produce an interesting video of your product in a Christmas setting. This doesn’t have to be too extensive, a few props, colors, and fonts should be enough to make the desired impact.
10. Bring It Together
Your holiday social media posts can get more traction if you bring them all together. For example, you can post and highlight different images from your gift guide in separate social media accounts rather than sharing the same link and picture everywhere. These social media posts will tie to the same piece of content- the gift guide- but offer value in different ways to different audiences, thereby pulling more eyes to your guide overall.
The Bottom Line
The key to a great Christmas social media campaign is to harness the essence of the season- the spirit of sharing, joy, family, and togetherness. Use the ideas shared in their post to drum up engaging content for your socials. Be sure to sprinkle everything with a good bit of Christmas cheer to spread the joy further!
Tap into the festive spirit with Wahha Design’s social media campaign ideas for Christmas! Our full-service digital marketing agency will work with you to ensure you make the most of this special time. For more information, call us today!