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Category: Marketing

News and Updates Regarding Digital Marketing and Web Design World from Wahha Design.

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The Importance of Professional Marketing

How Can Digital Marketing Help Small Businesses?

June 28, 2024
Whether it’s a mom-and-pop shop or a boutique agency, every small business needs a robust online presence to thrive and grow. While traditional marketing can get a few customers through your door, digital marketing offers a more effective way to reach your target audience. After all, 88% of customers searching for local businesses on their […]
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Traditional Marketing vs Digital Marketing

Traditional Marketing vs Digital Marketing

March 02, 2024
Marketing is an always-evolving field–which is both the joy and the challenge of the marketing profession. Over the last two decades, marketing has undergone a sea change as traditional marketing has in many ways taken a back seat for digital marketing. While it is tempting to situate traditional marketing and digital marketing as being in […]
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Stay Competitive With Innovative Franchise Marketing

Stay Competitive With Innovative Franchise Marketing

February 29, 2024
Franchise ownership is an increasingly popular option among American entrepreneurs and investors and with good reason. Franchises offer solid potential for a great ROI and long-lasting profits, are accessible as a business option, and are flexible in implementation. However, franchise ownership is not necessarily a turn-key investment or “easy money”–a successful franchise requires the same […]
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The Benefits of a Fractional CMO for Boosting Sales

The Benefits of a Fractional CMO for Boosting Sales

January 10, 2024
Growing businesses have growing needs, and your business may have reached the point that extra help and support are needed, but you’d rather not incur the expense of hiring a full-time Chief Marketing Officer (CMO). However, you still need a dynamic marketing program that can expand and expand with your business, so what options do […]
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The Role of Fractional CMOs in Franchise Growth Marketing

The Role of Fractional CMOs in Franchise Growth Marketing

October 10, 2023
Even a cursory glance at business-oriented media reveals that fractional CMOs are very much in the news. Often touted as an “alternative to conventional marketing agencies”, fractional CMOs offer several potential advantages for startups, growing businesses, and franchises. The role of fractional CMOs in franchise growth marketing is of particular interest given the current business […]
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A Comprehensive Guide to Effective Digital Advertising Strategies

A Comprehensive Guide to Effective Digital Advertising Strategies

August 29, 2023
As digital marketing continues to evolve, businesses are constantly seeking ways to stand out and make a meaningful impact. One of the most potent tools in the modern marketer’s arsenal is digital advertising – a dynamic approach that, when executed strategically, can yield remarkable returns on investment (ROI). Through effective digital advertising strategies, we bring […]
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Elevate Your Content and Increase Engagement with TikTok SEO

Elevate Your Content and Increase Engagement with TikTok SEO

June 27, 2023
Love it or hate it, TikTok is now a reality of the social media landscape–one which savvy businesses will have to learn to both navigate and make use of. TikTok SEO is likewise both a reality and a potentially powerful tool for business promotion and engagement–provided it is used properly and with a full understanding […]
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Marketing

Marketing: How Does It Increase Sales?

February 15, 2023
The marketing component of a business’s success is perhaps the most neglected and undervalued. Marketing budgets are notoriously the first thing to get cut when cuts are needed, and often the last thing to be refreshed when funds come in. The reality is that marketing affects every aspect of your business and is a foundational […]
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Over-The-Top Advertising

What is Over-The-Top Advertising?

December 19, 2022
Marketing is always evolving and keeping informed and mission-capable is the hallmark of a successful marketing professional. Lately, a number of new trends have emerged in the field, further reshaping the ways in which marketing and advertising function in the context of streaming video. OTT advertising is getting a great deal of attention lately—and for […]
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How Bad Web Design Can Affect Your Digital Marketing Campaigns

How Bad Web Design Can Affect Your Digital Marketing Campaigns?

December 05, 2022
We get why you love your website. You’ve probably spent weeks perfecting it- right from conception to launch. It’s been molded in your vision to impress friends and visitors alike. But if you’re struggling to gain a substantial audience after putting your back into web designing, you might have a case of ‘good idea, bad […]
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Create Successful Digital Advertising Campaigns

How to Create Successful Digital Advertising Campaigns

November 15, 2022
Digital advertising is no longer the future–it’s our current reality and a must for any business wishing to succeed. Digital ads can increase brand awareness by 80%. This is a seismic shift in the advertising landscape compared to even twenty years ago. Relying on outdated approaches centered on conventional media is a serious risk for […]
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Does My Business Need a Website

Does My Business Need a Website?

October 31, 2022
Let’s start by answering the question: yes, your business needs a website. While it’s tempting to think that your business is too small, too niche, or too well-established to need a website, the fact is that a carefully managed digital presence is an absolute must for your business’s success and sustainability. So let’s segue from […]
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Best Digital Marketing Agency in Wilmington

6 Qualities that Define the Best Digital Marketing Agency in Wilmington

September 16, 2022
Nowadays, you’ll be hard-pressed to find a business that does not rely on digital marketing. Not only is it less expensive than traditional marketing channels (print and television), but it also offers unique ways for companies to grow their audience, increase profits, and better engage with new/existing customers. After all, there’s a reason why marketers […]
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The Role of Apps in Digital Marketing

The Role of Apps in Digital Marketing

August 04, 2022
The ever-evolving nature of digital media and digital culture continues to shape all aspects of marketing, but the rise of the Internet of Things has refocused the relationship between individual consumers and business marketing efforts. In particular, the role of apps in digital marketing cannot be discounted; mobile apps have become a regular feature of […]
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The Importance of Updating to Google Analytics 4

The Importance of Updating to Google Analytics 4 (GA4)

August 04, 2022
For digital marketing, Google’s umbrella covers a number of vital tools that we all need in order to achieve success. As the internet and digital culture evolve, so do Google’s tools and requirements. This in turn necessitates that we all regularly update our digital marketing and digital presence in order to maintain best practices and […]
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