Love it or hate it, TikTok is now a reality of the social media landscape–one which savvy businesses will have to learn to both navigate and make use of. TikTok SEO is likewise both a reality and a potentially powerful tool for business promotion and engagement–provided it is used properly and with a full understanding of the platform’s unique needs. If you’re wondering how to elevate your content and increase engagement with TikTok SEO, there are some basics to understand first before delving into the solutions that you and your business need.
What is TikTok? How does TikTok Work?
TikTok is one of those social media platforms that is much-discussed but often ill-understood. TikTok is, essentially, a video hosting and sharing site which focuses on short-form videos–ranging from three seconds to 10 minutes–which can then be shared with a broader audience. TikTok is especially popular among younger social media users, but during the pandemic, it began to reach a broader age range.
TikTok works by recommending videos similar to an individual user’s expressed interests or videos which are similar to the content they’ve viewed previously. TikTok videos are ranked and recommended based on a complex metric of “engagement”, which the company has been kind enough to publish in part.
What is TikTok SEO?
The critical thing to bear in mind about TikTok SEO is that, unlike many other social media platforms which prioritize text-based SEO, TikTok deals in video content and ranks and recommends things based on a different set of criteria. Towards that end, here are some of the factors that comprise TikTok SEO:
- User interactions are the biggest factor in TikTok SEO. This manifests in several different ways: users will receive content recommendations based on what they’ve interacted with in the past, and individual videos and creator channels will be recommended and ranked based on the number and type of interactions they receive from TikTok users. Understanding both facets of user interaction within TikTok is a must in planning and executing a TikTok SEO campaign.
- Because TikTok doesn’t rely on text to carry content, traditional keyword SEO is replaced by hashtags, which are one of TikTok’s primary ways of categorizing, sharing, and recommending content. The world of hashtags is ever-changing, which means that an effective TikTok SEO campaign requires constant, consistent, and effective updating.
- Collaboration and content sharing are also more important on TikTok than on many other social media platforms. Viral is the norm for TikTok SEO success, as engagement has taken the place of keyword SEO, optimized site design, or metatags in determining ranking results.
- Finally–but far from least important–video content and production values are a vital part of TikTok SEO. The video quality, audio quality, and audiovisual content of TikTok videos is part of the SEO metric which connects content to the appropriate audience, and understanding the right approach to producing TikTok content is a must for TikTok SEO success.
Available in 40 languages with well over two billion distinct downloads and counting, TikTok is a potent tool with a great deal of potential for any digital marketing campaign. The question, as always, is how your business can bring this tool to bear in an effective manner.
Making TIkTok SEO Work for Your Business
So what’s the best way to elevate your content and increase engagement with TikTok SEO? True success with TikTok SEO requires a cutting-edge understanding of both TikTok as a platform and the ways in which your TikTok SEO campaign fits in with your overall digital marketing plan. This may be a challenge, but there’s a solution: at Wahha Designs we have the skills, expertise, and understanding to help elevate your success by creating the marketing you need when you need it. Get in touch today, and we’ll talk about what we can do to keep your business ahead of the competition.