As we move through 2023, we’re witnessing the emergence of a number of new trends and themes in branding. In our new post-pandemic world, branding has taken on a new character, ideas, and techniques have taken the fore. To keep your brand and your business on the leading edge of your industry. Understanding current trends in branding is a must, so we’re going to dive into some hot branding trends to watch in 2023 and talk about how you can take advantage of them.
To start with, let’s take a look at the changing role of social media in branding, brand identity, and digital marketing as a whole. Social media is undergoing a change in user demographics, user focus, and the places held by various social media platforms is changing. Savvy marketing and advertising in 2023 will have to take these changes into account and implement social media marketing plans that stay ahead of the trends and effectively target the right audience for your business in an effective and engaging manner.
Just as the role of social media in branding is changing, the nature and design of brand visuals are changing, too. While the last several years–if not the last decade–have been marked by a minimalist, back-to-basics approach to visual branding, the branding trend in 2023 and beyond appears to be colorful, rich designs, often with a retro flair. By embracing this sort of visually engaging, detailed approach to branding, logo design, and overall visual design, business, and brand creators can help ensure that they stand out in an increasingly visually exciting brand landscape.
Not all of the emerging trends in branding are aesthetic or demographic. There are technical changes in branding, digital marketing, and website design that must be taken into account. Digital marketing in 2023 de-emphasizes many traditional elements like cookies, due to changing Google standards and metrics for SEO and website use. This comes at the same time that app-based digital marketing as a mode of brand projection is becoming a primary tool in your branding arsenal, while mobile-friendly access and accessibility are now vital functions for branding success. Implementing these changes–and adapting existing websites, apps, and marketing plans–will require a deft hand and detailed technical knowledge in order to ensure success.
A final vital trend in 2023 branding is the vital role of brand leadership. This can seem nebulous, but there are weighty implications to it. In a post-pandemic world, consumers, customers, and clients are looking for confidence, leadership, and a state-of-the-art approach to the matter at hand. With economic uncertainty making daily headlines globally, many of us are in search of certainty, stability, and guidance. The exact implications of these social trends to your business and brand will depend on your industry, location, and many other things, but expert guidance in navigating them and creating an appropriate branding and marketing plan.
These are among the hot branding trends to watch in 2023, but there are other branding trends in place for various industries. So–how do you know which ones apply to you, and how do you plan a marketing and branding approach that is both timely and sustainable? Wahha Designs understands the complexities of both the current marketing landscape and the need for sustainable, scalable solutions that can grow and change your brand. It’s time to take the lead in your field, so get in touch with Wahha Designs today and let us help build your success.