We live in a mobile world. Wifi access is nearly universal in public spaces across the United States, and internet usage has shifted from desktops and laptops to tablets and smartphones. This in turn has driven changes in how consumers interact with the digital realm. Some of these changes are large and obvious, some are subtle, but all are ongoing and evolving.
Understanding the role that mobile device culture plays in how potential clients find and choose your business is a must if you want to stay on the cutting edge of your industry. Increasing sales with a mobile-friendly website design is an important manifestation of this understanding.
The proliferation of mobile devices has reached saturation. Per studies by the Pew Research Center, nearly 97% of Americans own a cell phone, with 85% of all Americans owning a smartphone. This means, the majority of consumers out there have a smartphone as a component in their day-to-day life. Further adding to the importance of mobile-friendly website design, US consumers spend more time with their smart devices. American consumers spent nearly 40% more time on their mobile devices daily than they did three years prior, with an 8.9% increase from 2021 to 2022 alone. This is a sea-change in our collective relationship with the internet and with communication in general, and it shapes every aspect of digital marketing including website design.
So how does mobile-friendly website design increase sales? What makes a mobile-friendly site such a powerful tool in your digital marketing arsenal? Well, Google and other search engines have started to prioritize mobile-friendly website design in their search results. This means that a mobile-friendly design is now an important part of search engine optimization (SEO), along with content and regular updates. Put bluntly, if you want your business to appear in search engine results, a mobile-friendly website is now a must-have feature. This works in conjunction with the user experience and user expectations. Consumers are now overwhelmingly likely to encounter your website on a mobile device of some kind first, rather than on a desktop or laptop. By implementing a mobile-friendly site design, you’ll help ensure a positive user experience which in turn will help move more sales through your funnel.
So, how can you ensure that your website is both mobile-friendly and offers the design, aesthetics, and content that your business needs? Creating a quality website is a blend of art and science, and at Wahha Designs we offer a cutting-edge approach to website design along with all aspects of digital marketing. Your business deserves to succeed, so get in touch today, and let’s discuss what we can do for you.