How to Use LinkedIn to Grow Your Business & Attract Leads
LinkedIn is a well-established business networking tool with deep roots in the digital and “IRL” spaces. As such, it’s a potent weapon in your business growth arsenal, allowing you to make new contacts, forge new business connections, and meet the clients or customers who may benefit from what your business offers. Whether you’re B2B or B2C, LinkedIn is a must-have function for effective digital marketing. We’d like to offer some tips and tricks for how to use LinkedIn to grow your business, attract leads, and expand your brand presence online and off.
Make Your LinkedIn Profile Work For You
Whether you’re brand new to LinkedIn or an established user of the platform, the first step in building LinkedIn success is to optimize your LinkedIn profile. What this looks like will vary depending on your industry and business focus, but whether you have a LinkedIn business page or a personal profile, it must be in top shape. This means ensuring that your profile or page is complete, populated with relevant information about your background, what you offer, and who your audience is, and contains accurate contact info and a call to action. This takes some time to complete, but it’s the foundation of LinkedIn success.
Good Visuals Lead to Good Engagement
LinkedIn is a digital marketing tool, and the digital world is a predominantly visual place. With that in mind, you’ll want to populate your LinkedIn profile with high-quality visual content. This includes professional-quality headshots, a professionally crafted logo if necessary, and photos and videos showcasing your business and its services. If possible, engaging with a photographer or videographer to get the images you need is preferable to the DIY approach; you’ll get a better final product, and the investment pays off over time when your LinkedIn profile dazzles new contacts.
Fresh Content Attracts New Contacts
While we’re on the subject of content, LinkedIn profiles need fresh, relatable content to attract new leads and new followers. A well-crafted piece of written content is a key component of LinkedIn success–it showcases your abilities and knowledge, highlights what your business offers, and provides a powerful source of SEO content to garner attention on and off LinkedIn. How often you post and what kind of content you create for your site will depend on your schedule, industry, and abilities, but in general, we recommend posting at least three times a week to keep your audience engaged and the search engine algorithm happy.
Reach Out to Potential Clients and Contacts
One of the most wicked temptations in digital marketing is passivity–you build the right site, the right social media, and the right SEO, and wait for them to come to you. Nonetheless, a proactive approach is best for LinkedIn. Monitoring your profile regularly, responding to comments and messages promptly, and connecting with those interested in you are important. However, it’s equally important to spend some time each week engaging with relevant influencers and businesses as well as potential customers and clients. LinkedIn makes it easy to send a message, respond to a post, or get in touch with someone who may benefit from your business offerings. If you want to make contacts and move them through your funnel, you’ll need to step up and take an active role in connecting with them on LinkedIn.
Wahha Designs: Digital Marketing for the Life of Your Business
There’s far more to successful digital marketing than LinkedIn. Crafting the perfect digital marketing strategy and then bringing it to life is equal parts art and science–and at Wahha Designs, we’ve mastered both. Combining bleeding-edge technical understanding with a personal dedication to understanding your business and its needs, Wahha Designs makes use of the best possible digital marketing tools and techniques to help your business grow. Get in touch today and schedule an initial consultation so we can accelerate your journey to success.