The Power of Visual Storytelling for Multi-Location Businesses

For storefront businesses, location is a primary factor in success. Your location plays a role in your brand presence and brand identity, your clientele, the services you offer, and your marketing. Visual storytelling, in particular, is shaped by location, as the setting in which your story takes place greatly influences how that story unfolds. For multi-location businesses, this presents challenges and opportunities in visual storytelling, visual marketing, and client communication. By harnessing the power of visual storytelling for multi-location businesses, you’ll be able to forge new client relationships, develop the identities of your locations and overall brand, and get the most out of your marketing/branding budgets. 

What is Visual Storytelling?

Humans are sight-oriented animals, and our contemporary digital culture thrives on images in various forms. Visual storytelling taps into both factors by communicating your brand, services, and business identity to potential clients and customers via visual media. These media might include any of the following:

• Photo-rich print ads
• Billboards and signage
• Your logo, color palette, and visual themes
• Visual-oriented social media like Instagram, Snapchat, and TikTok
• Video content on your website, social media, or in television ads
• Informative visuals like charts and graphs

Visual storytelling is powerful due to the way people interact with visual messages and the depth and diversity available. No matter what your business’s focus or which industry you’re in, there’s a mode of visual storytelling that will connect with your target clients and get them moving through your funnel.

Visual Storytelling for Multi-Location Businesses

Visual storytelling offers some real opportunities for multi-location businesses. While the particulars of your visual storytelling strategy will depend on the exact nature of your business and your goals for your brand, some universals apply:

• Visual storytelling allows you to project and develop your overall brand identity. While your business may have more than one location, you likely have a brand and an image you’d like to keep consistent throughout. With the right use of visual storytelling tools as part of a professional marketing strategy, you’ll be able to develop and magnify your brand identity across your various locations while strengthening your overall presence in the marketplace.
• Good visual storytelling can help each location connect with its audience. Your brand is consistent, but each location will have its own clients and customers with their own needs. Visual storytelling helps showcase what each location has to offer for its own segment of your client pool, which in turn both attracts and retains clientele in the long run.

• Location-specific visual storytelling increases emotional investment for both clients and employees. Not everything is about money. While profitability is the goal, you, your clients, and your employees all connect with a particular location on an emotional level. By tailoring visual storytelling to each location while staying within overall brand guidelines, you’ll strengthen those emotional bonds–and strengthen your business on all levels. 

• Distinguishing individual locations projects power and authority. It’s a big statement, but it’s true: by showing what each of your locations has to offer, you’ll show the strength of your brand and the enduring quality of your business. For clients, customers, or potential investors, this is a potent statement that increases both trust and confidence in you and your business.

It’s a visual world, and your visual branding and visual storytelling play a big role in the overall success of your business. This is especially true for multi-location businesses; while having more than one location may present some additional workload in terms of marketing and branding, it also offers some huge opportunities. You can leverage these advantages into overall success with the right marketing and branding strategies and a savvy business development plan. 

So, where do you get the marketing and branding expertise you need?

Wahha Designs: Visual Storytelling and Beyond

Visual storytelling is important, but it’s only one piece of the puzzle. Client communication, targeted audience messaging, content creation, digital marketing, social media management–the demands of contemporary marketing never end. Success in marketing and branding requires both a bleeding-edge technical understanding of a digitally driven world and an investment in the success of each marketing client. Wahha Designs understands this, and our team of professionals works hard to stay ahead of the curve when it comes to both our marketing skills and the success of our clients. It’s time to elevate your marketing and branding; get in touch with Wahhad Designs today and schedule a consultation.