Author: Blake

Operating a franchise requires juggling two worlds: the local business world and the corporate brand world. The marketing magic—and occasionally the mayhem—occurs when both are balanced. Successful franchises maintain the integrity of the national brand while attracting devoted local audiences. Franchises that don’t? They either lose their brand identity or fade into the background. Let’s […]

AI is everywhere. It writes emails, creates graphics, answers questions, and if you believe the hype, it’s about to “kill SEO.” Spoiler alert: SEO isn’t dead. It’s just evolving. (Honestly, SEO has been declared dead more times than disco, and both are still alive and kicking.) In this article, let’s break down what’s actually changing […]

  There have been two key sets of people crucial to running any successful franchise: customers and employees. Perhaps that is why under exceptional management or mismanagement of a human resource, sales can either become a booming method of doing business or hitting rock bottom in sales. This is the area of Customer Relationship Management […]

Franchise marketing presents some unique challenges: how do you balance the unique character of your particular location or locations with the national brand identity and brand guidelines? While this can feel daunting for any franchise owner, there are some steps you can take to ensure that your marketing showcases what’s best about your franchise locations […]

For storefront businesses, location is a primary factor in success. Your location plays a role in your brand presence and brand identity, your clientele, the services you offer, and your marketing. Visual storytelling, in particular, is shaped by location, as the setting in which your story takes place greatly influences how that story unfolds. For […]

As a business owner, you know that reputation is everything. You’ve invested significant time, money, and energy into building your skills, customer service, and credibility. Maintaining and enhancing your reputation–and projecting it to new audiences and potential customers–is critical to the success of your business. Since we live in a digital world, online reviews are […]