Author: Blake

Think of your business’s most valuable assets. Is it the office? Sure. Employees? Of course. Clients? Definitely. But there’s another one – equally valuable but intangible: your brand. Your brand is the promise your company delivers to its clients about what they’ll get and how they’ll feel when they choose you. Simply put, it’s everything […]

As we move through 2023, we’re witnessing the emergence of a number of new trends and themes in branding. In our new post-pandemic world, branding has taken on a new character, ideas, and techniques have taken the fore. To keep your brand and your business on the leading edge of your industry. Understanding current trends […]

We live in a mobile world. Wifi access is nearly universal in public spaces across the United States, and internet usage has shifted from desktops and laptops to tablets and smartphones. This in turn has driven changes in how consumers interact with the digital realm. Some of these changes are large and obvious, some are […]

The marketing component of a business’s success is perhaps the most neglected and undervalued. Marketing budgets are notoriously the first thing to get cut when cuts are needed, and often the last thing to be refreshed when funds come in. The reality is that marketing affects every aspect of your business and is a foundational […]

With Christmas just around the corner, your business is probably gearing up for the most wonderful time of the year. But even with all the twinkling lights, jingle bells, and gifts, the holidays pose a unique challenge for most marketers, devising effective social media ad campaigns for Christmas.  Make no mistake, the Christmas season is […]

Marketing is always evolving and keeping informed and mission-capable is the hallmark of a successful marketing professional. Lately, a number of new trends have emerged in the field, further reshaping the ways in which marketing and advertising function in the context of streaming video. OTT advertising is getting a great deal of attention lately—and for […]