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Running a business in the digital age is no easy feat. When you’re not actively chasing leads, you’re probably brainstorming new ways to call more attention to your offerings and stay ahead of the curve so keep in mind the benefits of hiring a Web Design Company. Having a website can help you make a […]

Nowadays, you’ll be hard-pressed to find a business that does not rely on digital marketing. Not only is it less expensive than traditional marketing channels (print and television), but it also offers unique ways for companies to grow their audience, increase profits, and better engage with new/existing customers. After all, there’s a reason why marketers […]

You’ve worked hard to keep your business on the leading edge of its industry via hard work, dedication, and an insider’s understanding of your field and your competition. But has your digital marketing kept pace? As the media landscape shifts, digital marketing takes the forefront in any marketing effort influencing in the buyer’s decisions. By making […]

Social media has had a pronounced and measurable impact on the overall media landscape. A driving force behind the explosive growth of the Internet of Things, social media has fuelled digital culture, the pervasion of mobile devices, and altered our understanding of the relationship between consumers and businesses. While how social media impacts a brand […]

The ever-evolving nature of digital media and digital culture continues to shape all aspects of marketing, but the rise of the Internet of Things has refocused the relationship between individual consumers and business marketing efforts. In particular, the role of apps in digital marketing cannot be discounted; mobile apps have become a regular feature of […]

For digital marketing, Google’s umbrella covers a number of vital tools that we all need in order to achieve success. As the internet and digital culture evolve, so do Google’s tools and requirements. This in turn necessitates that we all regularly update our digital marketing and digital presence in order to maintain best practices and […]