For one design-build remodeling company in Wake Forest, NC, the goal wasn’t simply to rank higher.
It was to generate better opportunities and turn marketing into measurable business.
From February through July 2026, a combined SEO and Google Ads strategy helped generate $470,000 in closed project revenue, while organic traffic, local visibility, and website engagement all improved significantly.
in closed project revenue attributed to marketing over 6 months
ROI on combined marketing spend (based on total closed project value vs. total marketing cost)
in organic search sessions year-over-year
in phone calls generated from Google Business Profile
This Wake Forest, NC design-build remodeling contractor operates in a competitive, low-volume local market. Home renovation and kitchen remodeling searches in the Wake Forest and North Raleigh area see limited monthly search volume, which means every ranking position and every click counts.
Before working with us, the client had weak site authority (just 22 referring domains), no organic lead tracking in place, and a website that wasn’t built to compete on technical SEO fundamentals. Paid search was running, but leads were inconsistent, and there was no clear picture of what marketing was actually driving business.
Instead of relying on one channel, we built the campaign around four areas.
On-Page & Technical SEO
We improved priority pages through ongoing technical audits, stronger keyword relevance, metadata updates, heading improvements, and better page organization.
The goal was to make the website easier for both search engines and potential customers to understand.
Authority & Link Building
The website started with 22 referring domains.
That grew to 140, representing a 536% increase.
Building stronger authority gave the site a better foundation to compete for valuable local remodeling searches.
Local SEO
Google Business Profile became an important part of the strategy.
During the reporting period:
Profile impressions increased by 227%, and profile calls increased by 800%. Those calls mattered far more than impressions alone.
Google Ads
While SEO built long-term authority, Google Ads helped capture high-intent searches immediately. That meant the client didn’t have to wait for organic growth before generating opportunities.
More Traffic Was Nice. Better Business Was the Point.
Over six months, the campaign generated:
Visitors were not only finding the site more often but also spending more time researching the business, its services, and whether it was the right fit for their project.
The objective was never to generate the most leads; it was to generate the right ones. A single qualified homeowner can represent a significant project.
Rankings are a lagging indicator, while revenue isn’t. Even while this client’s target keywords held steady rather than climbing, the underlying SEO work (technical fixes, authority building, local optimization) drove real, measurable business results: more organic traffic, more engaged visitors, more calls, and ultimately more closed projects.
Pairing that organic foundation with an active Google Ads campaign meant the client didn’t have to wait for rankings to move before seeing a return. For home service businesses in competitive, lower-volume local markets, this is often what real SEO progress looks like in the first six months: growing authority and traffic that compounds over time, not an overnight jump to page one.
