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Social media has had a pronounced and measurable impact on the overall media landscape. A driving force behind the explosive growth of the Internet of Things, social media has fuelled digital culture, the pervasion of mobile devices, and altered our understanding of the relationship between consumers and businesses. While how social media impacts a brand […]

The ever-evolving nature of digital media and digital culture continues to shape all aspects of marketing, but the rise of the Internet of Things has refocused the relationship between individual consumers and business marketing efforts. In particular, the role of apps in digital marketing cannot be discounted; mobile apps have become a regular feature of […]

For digital marketing, Google’s umbrella covers a number of vital tools that we all need in order to achieve success. As the internet and digital culture evolve, so do Google’s tools and requirements. This in turn necessitates that we all regularly update our digital marketing and digital presence in order to maintain best practices and […]