Our Blog

As we move through 2023, we’re witnessing the emergence of a number of new trends and themes in branding. In our new post-pandemic world, branding has taken on a new character, ideas, and techniques have taken the fore. To keep your brand and your business on the leading edge of your industry. Understanding current trends […]

We live in a mobile world. Wifi access is nearly universal in public spaces across the United States, and internet usage has shifted from desktops and laptops to tablets and smartphones. This in turn has driven changes in how consumers interact with the digital realm. Some of these changes are large and obvious, some are […]

The marketing component of a business’s success is perhaps the most neglected and undervalued. Marketing budgets are notoriously the first thing to get cut when cuts are needed, and often the last thing to be refreshed when funds come in. The reality is that marketing affects every aspect of your business and is a foundational […]

With Christmas just around the corner, your business is probably gearing up for the most wonderful time of the year. But even with all the twinkling lights, jingle bells, and gifts, the holidays pose a unique challenge for most marketers, devising effective social media ad campaigns for Christmas.  Make no mistake, the Christmas season is […]

Marketing is always evolving and keeping informed and mission-capable is the hallmark of a successful marketing professional. Lately, a number of new trends have emerged in the field, further reshaping the ways in which marketing and advertising function in the context of streaming video. OTT advertising is getting a great deal of attention lately—and for […]

We get why you love your website. You’ve probably spent weeks perfecting it- right from conception to launch. It’s been molded in your vision to impress friends and visitors alike. But if you’re struggling to gain a substantial audience after putting your back into web designing, you might have a case of ‘good idea, bad […]

Digital advertising is no longer the future–it’s our current reality and a must for any business wishing to succeed. Digital ads can increase brand awareness by 80%. This is a seismic shift in the advertising landscape compared to even twenty years ago. Relying on outdated approaches centered on conventional media is a serious risk for […]

Let’s start by answering the question: yes, your business needs a website. While it’s tempting to think that your business is too small, too niche, or too well-established to need a website, the fact is that a carefully managed digital presence is an absolute must for your business’s success and sustainability. So let’s segue from […]