Category: AEO

We recently ran a Technical SEO audit for a service business and found something that looked harmless at first. Several important URLs were included in the site’s sitemap. But they were effectively sitting on their own. They had little or no meaningful internal linking pointing to them from the rest of the website. That creates […]

People used to search for businesses by typing a few words into Google and working through the results. Now they can ask a much more direct question. “Who should I hire?” “Who is the best company for this?” “Which local business would you recommend?” Platforms like ChatGPT, Gemini, Perplexity, and Google’s AI search experiences can […]

Most Google Ads accounts for general contractors get evaluated the wrong way: on bids and keywords. That’s not what determines whether a click turns into a signed job. It’s the architecture underneath the account- how campaigns are structured, where clicks land, how leads get tracked, and what happens after the phone rings- that decides whether […]

In digital marketing circles, the conversation about AI/LLM tools and their role in business marketing and branding seems endless—because it is. Artificial intelligence and their impact on digital media raise questions about brand creation/projection, AI reputation management, and AI search accuracy particularly when it comes to potential clients or customers finding your business. When AI […]

You’ve put a lot of work into promotion your business and your brand, and the results are starting to show. You’re on the coveted “first page” of Google search results with nothing but five-star reviews—so why isn’t your business showing up in AI answers? This is a fairly complex question that delves into how SEO […]

In our contemporary business environment, any effective digital marketing plan must incorporate an AI marketing strategy. In most cases, this will mean embracing a cutting edge approach to answer engine optimization services (AEO). Understanding what AEO services are and the role that they play in establishing and maintaining a robust digital presence for a business […]