Blog
Author: Blake
News and Updates Regarding Digital Marketing and Web Design World from Wahha Design.
Branding Guidelines for Franchises: Balance Local & National Identity
May 18, 2025Franchise marketing presents some unique challenges: how do you balance the unique character of your particular location or locations with the national brand identity and brand guidelines? While this can feel daunting for any franchise owner, there are some steps you can take to ensure that your marketing showcases what’s best about your franchise locations […]
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The Power of Visual Storytelling for Multi-Location Businesses
April 30, 2025For storefront businesses, location is a primary factor in success. Your location plays a role in your brand presence and brand identity, your clientele, the services you offer, and your marketing. Visual storytelling, in particular, is shaped by location, as the setting in which your story takes place greatly influences how that story unfolds. For […]
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How Reviews Can Skyrocket Your Business’s Reputation
March 18, 2025As a business owner, you know that reputation is everything. You’ve invested significant time, money, and energy into building your skills, customer service, and credibility. Maintaining and enhancing your reputation–and projecting it to new audiences and potential customers–is critical to the success of your business. Since we live in a digital world, online reviews are […]
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Effective Methods to Create Social Media Engagement Plans
March 07, 2025Unlock effective social media engagement strategies that boost audience interaction. Learn expert techniques to enhance your brand’s online presence today.
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Essential Influencer Marketing Strategies for Leading Brands
March 02, 2025Effective influencer marketing strategies can elevate brand visibility, boost engagement, and drive sales. Learn essential tips to enhance brand partnerships.
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How to Use LinkedIn to Grow Your Business & Attract Leads
February 27, 2025LinkedIn is a well-established business networking tool with deep roots in the digital and “IRL” spaces. As such, it’s a potent weapon in your business growth arsenal, allowing you to make new contacts, forge new business connections, and meet the clients or customers who may benefit from what your business offers. Whether you’re B2B or […]
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The Pros and Cons of Self-Hosting Cloud Services
February 13, 2025We’ve all heard of the cloud and seen many services touting the power and security of cloud services for businesses and organizations. As with all IT services, however, the cloud is always evolving; lately, the trend has been towards self-hosted and locally hosted cloud services. These services can be the right choice for some businesses, […]
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The Top Marketing Challenges for Franchises for 2025—and How a Fractional CMO Solves Them
December 11, 2024Franchise marketing is always a challenge–as the individual franchise owner, you must balance the needs of your business and its unique location with the overall brand identity and positioning of the parent company. This is a complex mix, and some knowledgeable help might just make all the difference in building your franchise’s success. While most […]
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How to Generate Qualified Leads for Your Business: A Guide to Effective Online Marketing
December 01, 2024There’s so much talk in marketing circles about converting leads and moving them through the proverbial funnel to make them into clients or customers. Converting leads presupposes that you have leads in the first place–but do you? Generating, especially qualified leads, is the first step in sales success and a core function of any marketing […]
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What Does a Digital Marketing Account Manager Do?
November 21, 2024It’s been a while since you have been a jack of all trades at your business, juggling everything from production to marketing — all by yourself. But that’s in the past, and like 60% of small businesses, you now want to focus on digital marketing and have found the perfect agency to get the ball […]
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Why Branding Is Vital for Franchises
November 15, 2024Franchise ownership is an increasingly popular path to entrepreneurship. Buying into a franchise offers many of the advantages of traditional small business ownership along with the support that comes from a larger, established brand identity. While having a pre-built brand behind you brings many advantages, branding your franchise is still an important business function for […]
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How Local SEO Can Drive Foot Traffic to Your Business?
October 25, 2024Did you know that nearly half of Google searches are driven by local intent? People are constantly looking for nearby services, whether it’s a restaurant, a plumber, or a coffee shop. If your business isn’t showing up in these local searches, you’re losing out on potential customers – customers who are ready to take action […]
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Top E-Commerce Website Design Tips for Maximizing Sales
October 17, 2024E-commerce is booming – but is your business keeping up? With e-commerce sales expected to grow by 8.8% in 2024, it’s clear that the online market shows no signs of slowing down. To capitalize on this growth, your business needs more than just great products. It needs an intuitive, well-designed website. Your site is typically […]
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How to Build a Brand in 7 Steps
September 17, 2024If you stick your toe in the digital marketing waters, you’ll see “branding this” and “branding that” in conversations across the web. The problem is that many businesses don’t really understand what a brand is or how to start building one. Sound like a familiar concern? Don’t worry, you’re certainly not alone—and the Wahha Design […]
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The Benefits of Custom Web Development Over Template-Based Sites
September 14, 2024Did you know that the average user forms an opinion about a business based on their website in about half a second? Your website is often the first impression your company makes – so, the question is, should that impression be unique or cookie-cutter? When it comes to building a website, businesses are typically faced […]
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How to Create Effective Digital Ads that Convert in 2024
September 04, 2024Did you know the average conversion rate in 2024 is less than 7%? With numbers like that, it’s clear that standing out in the digital advertising world is more challenging than ever. As businesses continue to shift their focus online, the competition for consumer attention has intensified. More than ever, you must not only reach […]
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Top 10 Web Development Trends to Watch in 2024
August 14, 2024Every year, new web development trends emerge that promise faster and better performance (and of course, more business). While this progress is exciting, it can make staying updated with web development trends feel over-complicated and like you’re constantly grasping at straws. To succeed in web development, businesses and developers alike need to focus on trends […]
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Pillars of an Effective SEO Strategy for 2024
August 14, 2024Search engine optimization (SEO) has come a long way since the 2010s when keyword stuffing and link farms ruled the roost. Back then, it was all about outsmarting algorithms with tricks and hacks – but that won’t cut it anymore. Fast forward to 2024. It’s no longer a game of cat and mouse. Instead, effective […]
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Essential Features for a Successful E-commerce Website
July 03, 2024E-commerce has proven itself and its importance in the world of business and retail. Current US Census data indicates that e-commerce activity is up across all sectors and is likely to continue rising. Likewise, revenue via e-commerce is also on the up, and e-commerce occupies a significant and growing percentage of overall retail sales. Everything […]
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How Can Digital Marketing Help Small Businesses?
June 28, 2024Whether it’s a mom-and-pop shop or a boutique agency, every small business needs a robust online presence to thrive and grow. While traditional marketing can get a few customers through your door, digital marketing offers a more effective way to reach your target audience. After all, 88% of customers searching for local businesses on their […]
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What is Mixed Branding? Does It Work?
June 28, 2024Are you feeling stuck in a crowded marketplace? Do you wish you could reach new customers without the hassle of building a whole new brand? We have two words for you: mixed branding. Forget the days of launching a separate company for every niche you want to conquer. With mixed branding, you can tailor your […]
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Which is the Best CMS for SEO in 2024?
June 28, 2024If you have been looking for a CMS that’s just perfect for SEO, you are not alone. SEO is getting more attention in 2024, with many businesses looking to grab a prime spot in top search engine rankings. If your website fails to deliver on this front, you risk losing rankings and potential customers. The […]
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The Role of Digital Advertising in Franchise Growth
June 17, 2024Over the past few years, the franchise industry in the U.S. has seen significant growth, and with it, the competition among franchise chains has intensified. The International Franchise Association stated in 2024 that new data has shown franchising continues to exceed growth expectations. This year, at least 15,000 units and 221,000 jobs will be added […]
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The Impact of AI on Web Development
June 17, 2024Remember when web development was all about endless coding and constant testing? Developers would spend days, even weeks, buried in code, trying to make things work just right. But with Artificial Intelligence (AI), the tables have turned. Smart AI algorithms and deep data analysis can help developers build platforms that are attractive, powerful, and incredibly […]
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Optimize Your SEO to Find Your Ideal Leads
May 28, 2024Lead identification and conversions are vital business functions. Whether you’re working B2B or B2C, identifying potential client or customer leads and moving them through your funnel is critical in building professional success. Search engine optimization (SEO) is a much-discussed tool that can be a powerful force multiplier in lead generation, but getting the most out […]
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Adapting Your Franchise Brand to Changing Consumer Preferences
April 30, 2024Consumer preferences change–very often faster than brands can keep up. Ensuring that your franchise brand can adapt to changing consumer preferences helps further your success by ensuring that you remain relevant and connected to your target consumers ahead of the competition. Achieving this, however, is another matter–how do you go about adapting your franchise brand […]
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Why Branding is Key to Success: 7 Elements of a Strong Brand
April 11, 2024Branding is much more than just a logo or a catchy tagline; it’s the heart and soul of your business, representing your values, vision, and the promise you make to your customers. A strong brand identity can set you apart in a crowded market, foster customer loyalty, and reflect what your business stands for. Here […]
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Traditional Marketing vs Digital Marketing
March 02, 2024Marketing is an always-evolving field–which is both the joy and the challenge of the marketing profession. Over the last two decades, marketing has undergone a sea change as traditional marketing has in many ways taken a back seat for digital marketing. While it is tempting to situate traditional marketing and digital marketing as being in […]
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Stay Competitive With Innovative Franchise Marketing
February 29, 2024Franchise ownership is an increasingly popular option among American entrepreneurs and investors and with good reason. Franchises offer solid potential for a great ROI and long-lasting profits, are accessible as a business option, and are flexible in implementation. However, franchise ownership is not necessarily a turn-key investment or “easy money”–a successful franchise requires the same […]
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The Benefits of a Fractional CMO for Boosting Sales
January 10, 2024Growing businesses have growing needs, and your business may have reached the point that extra help and support are needed, but you’d rather not incur the expense of hiring a full-time Chief Marketing Officer (CMO). However, you still need a dynamic marketing program that can expand and expand with your business, so what options do […]
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The Power of Responsive Web Design for Franchise Growth
December 15, 2023Would you like to know the secret to captivating and converting your audience across various digital platforms? You’ve come to the right place! Responsive web design ensures that your franchise website seamlessly adapts to diverse devices and screen sizes, creating an optimal user experience. In the modern digital landscape, having a responsive web design is […]
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Navigating Web Development Essentials for Business Growth
November 15, 2023The influence of the internet and digital technology has left an indelible mark on businesses and organizations in every sector. Establishing a robust online presence is imperative for engaging potential customers and maintaining competitiveness. Amidst the rising competition, website development has emerged as a keystone for many enterprises. Be it product sales, service promotion, advocacy, […]
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The Role of Fractional CMOs in Franchise Growth Marketing
October 10, 2023Even a cursory glance at business-oriented media reveals that fractional CMOs are very much in the news. Often touted as an “alternative to conventional marketing agencies”, fractional CMOs offer several potential advantages for startups, growing businesses, and franchises. The role of fractional CMOs in franchise growth marketing is of particular interest given the current business […]
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Web Development for Beginners: A Comprehensive Step-by-Step Guide to Website Creation
September 15, 2023For many, web development is a dream career. Developers are often in high demand and can work from anywhere. They’re free to be consultants, independent entrepreneurs, or in-house agents. It’s hard to top that level of elasticity in a career. But if building websites is as easy as snapping your fingers, there’d be plenty more […]
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A Comprehensive Guide to Effective Digital Advertising Strategies
August 29, 2023As digital marketing continues to evolve, businesses are constantly seeking ways to stand out and make a meaningful impact. One of the most potent tools in the modern marketer’s arsenal is digital advertising – a dynamic approach that, when executed strategically, can yield remarkable returns on investment (ROI). Through effective digital advertising strategies, we bring […]
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Enhance Your Online Presence with Professional Web Design Services
July 23, 2023The modern digital landscape is cut-throat and demands that businesses have a well-designed website to stay competitive. After all, most consumers are turning to the internet to discover products and services. This is why the main reason why a visually appealing and user-friendly website has become an indispensable tool for business success. A professional web […]
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Unlocking the Power of On-Page SEO: A Comprehensive Guide
July 17, 2023SEO. If you’ve been on the internet at any point in the last twenty years, there’s a good chance you’ve heard of it. SEO, or search engine optimization, is often used as a catch-all term for anything related to digital marketing. But to be honest, it’s much more specific than that. Search engine optimization refers […]
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Elevate Your Content and Increase Engagement with TikTok SEO
June 27, 2023Love it or hate it, TikTok is now a reality of the social media landscape–one which savvy businesses will have to learn to both navigate and make use of. TikTok SEO is likewise both a reality and a potentially powerful tool for business promotion and engagement–provided it is used properly and with a full understanding […]
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How to Choose the Right Website Development Platform for Your Business?
May 17, 2023In this increasingly digitized world, every business needs a website. It’s no wonder there are 201,045,211 active websites worldwide, with 10,500 new websites created every hour. But every business has different needs, and you need a website that perfectly caters to your business needs, products, services, and goals. In other words, you need to choose […]
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Boost Your Website’s Visibility with Expert SEO Services
May 08, 2023Now that your business is ready for action, it’s time to get the word out about your offerings. You’ve set up an attractive website, written engaging content, and gathered online reviews. Yet your traffic seems to be lacking. Why is that? Before you jump to conclusions, stop and think: have you optimized your SEO game? […]
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From Clicks to Conversions: Maximizing ROI with Google Ads
April 25, 2023In our current business climate, return on investment is a vital consideration in all aspects of our professional lives. While marketing and advertising are often overlooked considerations in many business plans, the fact is that now more than ever marketing is the lifeblood of your business and its ongoing success. With that in mind, let’s […]
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10 Key Elements of an Effective Brand Strategy: A Guide for Business Owners
April 14, 2023Think of your business’s most valuable assets. Is it the office? Sure. Employees? Of course. Clients? Definitely. But there’s another one – equally valuable but intangible: your brand. Your brand is the promise your company delivers to its clients about what they’ll get and how they’ll feel when they choose you. Simply put, it’s everything […]
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Hot Branding Trends to Watch in 2023
March 31, 2023As we move through 2023, we’re witnessing the emergence of a number of new trends and themes in branding. In our new post-pandemic world, branding has taken on a new character, ideas, and techniques have taken the fore. To keep your brand and your business on the leading edge of your industry. Understanding current trends […]
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How to Increase Sales with Mobile-Friendly Website Design
February 18, 2023We live in a mobile world. Wifi access is nearly universal in public spaces across the United States, and internet usage has shifted from desktops and laptops to tablets and smartphones. This in turn has driven changes in how consumers interact with the digital realm. Some of these changes are large and obvious, some are […]
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Marketing: How Does It Increase Sales?
February 15, 2023The marketing component of a business’s success is perhaps the most neglected and undervalued. Marketing budgets are notoriously the first thing to get cut when cuts are needed, and often the last thing to be refreshed when funds come in. The reality is that marketing affects every aspect of your business and is a foundational […]
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10 Brilliant Ideas for Christmas Social Media Campaigns
December 23, 2022With Christmas just around the corner, your business is probably gearing up for the most wonderful time of the year. But even with all the twinkling lights, jingle bells, and gifts, the holidays pose a unique challenge for most marketers, devising effective social media ad campaigns for Christmas. Make no mistake, the Christmas season is […]
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What is Over-The-Top Advertising?
December 19, 2022Marketing is always evolving and keeping informed and mission-capable is the hallmark of a successful marketing professional. Lately, a number of new trends have emerged in the field, further reshaping the ways in which marketing and advertising function in the context of streaming video. OTT advertising is getting a great deal of attention lately—and for […]
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How Bad Web Design Can Affect Your Digital Marketing Campaigns?
December 05, 2022We get why you love your website. You’ve probably spent weeks perfecting it- right from conception to launch. It’s been molded in your vision to impress friends and visitors alike. But if you’re struggling to gain a substantial audience after putting your back into web designing, you might have a case of ‘good idea, bad […]
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How to Create Successful Digital Advertising Campaigns
November 15, 2022Digital advertising is no longer the future–it’s our current reality and a must for any business wishing to succeed. Digital ads can increase brand awareness by 80%. This is a seismic shift in the advertising landscape compared to even twenty years ago. Relying on outdated approaches centered on conventional media is a serious risk for […]
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Does My Business Need a Website?
October 31, 2022Let’s start by answering the question: yes, your business needs a website. While it’s tempting to think that your business is too small, too niche, or too well-established to need a website, the fact is that a carefully managed digital presence is an absolute must for your business’s success and sustainability. So let’s segue from […]
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